Associate Enrollment Marketing Manager

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Written by AI from the job title and company, not by Hinge Health, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Enrollment Marketing Manager at Hinge Health will play a pivotal role in developing and executing innovative marketing strategies designed to engage and enroll participants in our digital health programs. This position will require a strategic and analytical mindset, focusing on optimizing marketing efforts to increase enrollment rates while enhancing the overall user experience. The Associate Enrollment Marketing Manager will collaborate with cross-functional teams to ensure the effectiveness of enrollment campaigns and promotional initiatives, driving healthcare accessibility and wellness for our users.

Job Responsibilities

• Develop and implement marketing campaigns aimed at engaging potential participants in Hinge Health programs.
• Analyze market trends and participant feedback to optimize campaign strategies and improve enrollment metrics.
• Collaborate with internal stakeholders, including the product, clinical, and sales teams, to align marketing initiatives with overall business goals.
• Manage the creation of content for marketing collateral, ensuring it reflects Hinge Health’s brand and messaging.
• Utilize digital marketing tools to track campaign performance and create reports to share insights with stakeholders.
• Conduct outreach efforts to prospective participants through various channels, including social media, email marketing, and webinars.
• Coordinate with external partners and vendors to enhance marketing reach and enrollment capabilities.
• Monitor and adjust marketing tactics based on data analysis to maximize reach and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Health, or a related field.
• 2+ years of experience in enrollment marketing or a similar role within the healthcare sector.
• Proficient in digital marketing tools and techniques, including email marketing, social media, and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Experience with customer relationship management (CRM) systems is a plus.

Technologies & Tools

The Associate Enrollment Marketing Manager will utilize various technologies and tools, including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, data analytics tools such as Google Analytics, and social media management software. Familiarity with content management systems (CMS) to create and manage marketing content is also essential.

Ideal Candidates

Ideal candidates for the Associate Enrollment Marketing Manager position will possess a deep passion for healthcare and improving patient engagement. They will demonstrate strong project management skills and the ability to juggle multiple initiatives simultaneously. A proactive attitude, coupled with creative problem-solving abilities, will enable success in this role. Candidates should also be adaptable, responsive to the evolving healthcare landscape, and committed to promoting Hinge Health’s mission of making healthcare more accessible and effective for all.