Associate Enrollment Marketing Manager

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Job Overview

The Associate Enrollment Marketing Manager at Hinge Health will play a pivotal role in driving engagement and enrollment through strategic marketing initiatives. This position involves collaborating with cross-functional teams to develop and implement marketing campaigns aimed at increasing awareness and participation in health programs. The ideal candidate will analyze data to refine strategies and utilize creativity to engage various target audiences, thus contributing to the overall success of Hinge Health’s mission.

Job Responsibilities

• Develop and execute targeted marketing campaigns to drive awareness and enrollment in Hinge Health programs.
• Collaborate with product management, clinical teams, and external partners to create compelling marketing materials.
• Analyze campaign performance data to optimize marketing strategies and report on key metrics.
• Participate in the creation and distribution of engaging digital content across various marketing channels.
• Support the marketing team in organizing participation in health fairs and other outreach activities.
• Conduct market research to identify trends and insights that inform enrollment strategies.
• Assist in managing budgets for marketing initiatives, ensuring effective allocation of resources.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2+ years of experience in marketing or enrollment management, preferably in the healthcare or wellness industry.
• Strong analytical skills with experience in data analysis and campaign metrics evaluation.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging.
• Proven experience with digital marketing tools and platforms, including CRM and email marketing systems.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Strong organizational skills and attention to detail.

Technologies & Tools

This position will utilize various technologies and tools to enhance marketing efforts and track campaign performance. Proficiency in CRM systems, marketing automation software (such as HubSpot or Marketo), and analytics tools (Google Analytics, Tableau) is essential. Familiarity with social media platforms and digital advertising will also be advantageous in executing marketing strategies effectively.

Ideal Candidates

Ideal candidates for the Associate Enrollment Marketing Manager position at Hinge Health are individuals who are passionate about health and wellness, have a creative mindset, and possess a strong analytical foundation. They should be proactive problem solvers, capable of adapting to a rapidly changing environment while maintaining focus on marketing objectives. Strong interpersonal skills will also be essential, as successful candidates will engage with diverse teams, stakeholders, and audiences to achieve the enrollment goals of Hinge Health.