Associate Manager, Brand Marketing

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Written by AI from the job title and company, not by Xeris Pharmaceuticals, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Brand Marketing at Xeris Pharmaceuticals, Inc. will play a pivotal role in driving brand strategies and executing marketing initiatives that elevate the presence of our products in the marketplace. This individual will collaborate with cross-functional teams to enhance brand awareness, develop compelling promotional materials, and analyze market trends to align marketing efforts with overarching business objectives. The Associate Manager will contribute significantly to the growth and profitability of the brand through creative problem-solving, strategic planning, and effective communication.

Job Responsibilities

• Develop and implement brand marketing strategies aligned with overall business objectives.
• Create and manage marketing campaigns across various channels, including digital, print, and events.
• Collaborate with sales teams to provide training and necessary resources to support promotional efforts.
• Conduct market research and competitive analysis to identify trends and insights that will inform brand positioning.
• Oversee the development of promotional materials, ensuring they meet brand standards and compliance regulations.
• Monitor and report on key performance indicators to measure the effectiveness of marketing strategies.
• Manage budget allocations and expenditures related to marketing programs.
• Coordinate with external agencies and vendors for campaign execution and creative development.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 3-5 years of experience in brand marketing or product management within the pharmaceutical or healthcare industry.
• Strong understanding of marketing principles, practices, and techniques.
• Proven track record in managing end-to-end marketing campaigns effectively.
• Exceptional analytical skills and the ability to translate data into actionable strategies.
• Excellent communication and interpersonal skills, capable of working collaboratively in a team environment.
• Proficient in Microsoft Office Suite and experience with marketing automation tools.

Technologies & Tools

The Associate Manager, Brand Marketing will utilize various technologies and tools to execute their responsibilities effectively. This includes marketing automation software for campaign management, analytics tools for tracking performance, and project management platforms for task coordination. Proficiency in CRM systems and digital marketing tools such as social media management platforms and SEO analysis software is also essential for this role.

Ideal Candidates

Ideal candidates for the Associate Manager, Brand Marketing position will possess a blend of creativity and analytical acumen, allowing them to develop innovative marketing solutions based on market insights. They will demonstrate strong leadership skills, the capability to manage multiple projects simultaneously, and a passion for the pharmaceutical industry. Being detail-oriented, collaborative, and adaptable will further enhance their success in executing brand strategies and achieving business goals at Xeris Pharmaceuticals, Inc.