Associate Manager, Global Brand Marketing - Toy Story (Action Figures)

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Written by AI from the job title and company, not by Mattel, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager of Global Brand Marketing for Toy Story (Action Figures) at Mattel, Inc. is a crucial role that encompasses the development and execution of comprehensive marketing strategies to elevate the Toy Story brand presence worldwide. This position will involve collaboration with cross-functional teams, analyzing market trends, and driving initiatives that align with the strategic goals of the brand. The ideal candidate will be responsible for optimizing brand performance and ensuring alignment with consumer expectations, ultimately contributing to the global marketing efforts for one of the most beloved brands in the toy industry.

Job Responsibilities

• Develop and implement innovative marketing strategies for Toy Story action figures, ensuring alignment with the overall brand vision.
• Collaborate with product development, sales, and creative teams to create compelling marketing campaigns that resonate with target audiences.
• Conduct market research and analyze consumer insights to inform brand positioning and marketing execution.
• Monitor and evaluate brand performance metrics, making data-driven decisions to optimize marketing efforts.
• Manage the marketing budget, ensuring effective allocation of resources across various initiatives and channels.
• Coordinate with external agencies and partners to deliver high-quality marketing materials and advertising campaigns.
• Participate in the planning and execution of brand events, promotions, and activations to enhance consumer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 3-5 years of experience in brand marketing, preferably within the toy or consumer goods sector.
• Strong understanding of brand management principles and marketing analytics.
• Proficient in digital marketing strategies and platforms, including social media and content marketing.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Proven track record of managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.
• Creative thinker with strong problem-solving abilities and attention to detail.

Technologies & Tools

In this position, the Associate Manager will utilize a variety of marketing technologies and tools, including customer relationship management (CRM) software, digital marketing platforms, and project management tools. Familiarity with analytics software for measuring campaign performance and market trends, as well as proficiency in graphic design software for reviewing marketing materials, is highly advantageous. Strong skills in Microsoft Office Suite and presentation software will also be required to create compelling presentations and reports.

Ideal Candidates

The ideal candidate for the Associate Manager, Global Brand Marketing position will possess a passion for storytelling and an appreciation for the Toy Story franchise. They will demonstrate a proactive and collaborative spirit, with the ability to inspire and lead teams toward innovative solutions. A strong understanding of consumer behavior and marketing dynamics, combined with a strategic mindset, will empower them to contribute meaningfully to brand initiatives. Furthermore, adaptability in navigating the dynamic toy industry landscape and a commitment to enhancing the Toy Story legacy will be defining traits of a successful candidate in this role.