Job Description
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Written by AI from the job title and company, not by OLAPLEX, so some details may not match this job. The employer's own page has the real description.
Overview
The Associate Manager, Global Digital Marketing & Media at OLAPLEX is responsible for developing and executing innovative digital marketing strategies that enhance brand visibility and drive engagement across various online channels. This hybrid role, based in New York, requires a dynamic individual who will collaborate with cross-functional teams to implement media plans, optimize campaigns, analyze market trends, and elevate the overall digital presence of the OLAPLEX brand in the global market.
Job Responsibilities
- Develop and execute integrated digital marketing strategies aligned with global brand objectives.
- Manage, optimize, and report on digital media campaigns across multiple channels including social media, search engines, and email marketing.
- Collaborate with creative and content teams to produce compelling digital content that resonates with target audiences.
- Analyze and interpret campaign performance data to optimize current and future digital strategies.
- Coordinate with external vendors and partners to ensure successful implementation of media buys and collaborations.
- Stay abreast of digital marketing trends and emerging technologies to enhance campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- A minimum of 3-5 years of experience in digital marketing, specifically in media planning and social media management.
- Proficient in digital marketing tools such as Google Analytics, social media advertising platforms, and email marketing software.
- Exceptional analytical skills with the ability to interpret data and transform insights into actionable strategies.
- Strong communication skills, with the ability to collaborate effectively across teams.
- A proven track record of driving successful digital campaigns and achieving measurable results.
Technologies & Tools
The Associate Manager will utilize various technologies and tools essential for executing effective digital marketing strategies, including but not limited to Google Analytics for performance analysis, social media management platforms such as Hootsuite or Sprout Social, email marketing software like Mailchimp or HubSpot, and content management systems (CMS) for website management. Familiarity with Adobe Creative Suite for content creation and graphic design is also advantageous.
Ideal Candidates
Ideal candidates for this position will possess a blend of creativity and analytical skills, with a passion for digital innovation and brand advocacy. They should thrive in fast-paced environments, demonstrate exceptional problem-solving abilities, and showcase an eagerness to learn and adapt to new challenges. Strong interpersonal skills and a collaborative mindset are essential, as will be the ability to work independently and take initiative in driving projects forward. Candidates who exhibit a keen understanding of beauty and lifestyle trends will be particularly well-suited for this dynamic role at OLAPLEX.
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