Associate Manager, Lifecycle Marketing

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Written by AI from the job title and company, not by Activision Blizzard, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Manager, Lifecycle Marketing at Activision Blizzard plays a pivotal role in enhancing customer engagement and retention throughout the player's lifecycle. This individual will be responsible for developing, executing, and optimizing marketing campaigns that nurture player relationships, drive acquisition, and maximize lifetime value. By analyzing customer behavior and leveraging data-driven insights, the Associate Manager will contribute to strategies that create compelling experiences for our gaming communities.

Job Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies to enhance player retention and engagement.
• Analyze data and customer insights to inform and optimize marketing campaigns.
• Collaborate with cross-functional teams, including product, analytics, and creative teams, to ensure cohesive messaging and branding.
• Manage and execute player communication strategies across email, in-game notifications, and social media platforms.
• Monitor campaign performance and report on key metrics, adjusting strategies as necessary to achieve business objectives.
• Continuously test and iterate on marketing initiatives to drive improvement and ROI.
• Lead projects while managing timelines and deliverables across multiple stakeholders effectively.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in lifecycle marketing, digital marketing, or customer engagement.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with marketing automation tools and CRM software.
• Excellent communication and collaboration skills to work with diverse teams.
• Knowledge of the gaming industry is highly preferred.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Associate Manager, Lifecycle Marketing will utilize various technologies and tools to execute their responsibilities effectively. This includes proficiency in Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools including Google Analytics and Tableau, and content management systems (CMS) for campaign execution.

Ideal Candidates

The ideal candidate for this position is a passionate and strategic marketer with an intrinsic understanding of customer behavior and preferences in the gaming industry. They should exhibit creativity and analytical thinking, enabling them to craft compelling marketing strategies that resonate with players. A team player who thrives in collaborative environments and possesses excellent project management skills will excel in this role. Additionally, a genuine enthusiasm for gaming and community engagement will greatly enhance their effectiveness in this position.