Associate Manager, Lifecycle Marketing

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Written by AI from the job title and company, not by Activision, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Lifecycle Marketing at Activision will be pivotal in driving engagement and retention for our gaming communities through strategic marketing initiatives. This role entails the development and execution of data-driven marketing campaigns aimed at different stages of the user lifecycle. The successful candidate will collaborate cross-functionally with product, data analytics, and creative teams to devise strategies that enhance user experiences, ultimately maximizing customer value and ensuring continued brand loyalty.

Job Responsibilities

• Design and implement lifecycle marketing strategies that drive engagement and retention across multiple gaming titles.
• Analyze user data to identify trends, behaviors, and opportunities for improvement within the customer journey.
• Collaborate with the analytics team to monitor campaign performance, adjusting strategies as necessary to optimize outcomes.
• Coordinate with creative teams to develop compelling content and messaging tailored to different phases of the customer lifecycle.
• Manage budgets for lifecycle marketing activities and ensure spending aligns with overall marketing goals.
• Lead A/B testing initiatives to refine marketing tactics and establish best practices based on data-driven insights.
• Establish strong relationships with cross-functional partners to align marketing efforts with product development and business objectives.
• Provide regular reporting on key metrics to both internal stakeholders and senior management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in lifecycle marketing, digital marketing, or a related discipline.
• Proficiency in data analysis tools such as Excel and Google Analytics.
• Experience with CRM tools and marketing automation platforms (e.g., HubSpot, Marketo, etc.).
• Strong communication and interpersonal skills necessary for cross-departmental collaboration.
• Ability to think critically and solve problems with a results-oriented approach.
• Familiarity with gaming and entertainment industries is preferred.

Technologies & Tools

This position will utilize a range of marketing tools and technologies, including Customer Relationship Management (CRM) platforms, email marketing platforms, analytics software, and project management tools. Familiarity with A/B testing software and customer feedback platforms will also be essential for evaluating campaign performance and understanding user preferences effectively.

Ideal Candidates

The ideal candidate for the Associate Manager, Lifecycle Marketing position will possess a blend of creativity and analytical skills, allowing them to develop compelling marketing strategies that resonate with audiences while being backed by quantitative insights. They should exhibit strong leadership skills, with a proven ability to collaborate effectively in a fast-paced, cross-functional environment. Passion for gaming and a deep understanding of the gaming landscape will enhance their ability to connect with our target audience and drive meaningful results.