Associate Manager of Shopper Marketing, East

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Written by AI from the job title and company, not by BODYARMOR Sports Nutrition, so some details may not match this job. The employer's own page has the real description.

Job Overview

As an Associate Manager of Shopper Marketing at BODYARMOR Sports Nutrition, the successful candidate will play a pivotal role in developing and executing marketing strategies to drive shopper engagement and sales across the East region. This position involves collaboration with cross-functional teams and external partners to deliver impactful shopper marketing initiatives that enhance brand visibility and improve the overall consumer experience. The Associate Manager will analyze market trends, drive in-store promotions, and leverage consumer insights to optimize performance in retail environments, ensuring BODYARMOR continues to thrive in a competitive landscape.

Job Responsibilities

• Develop and implement shopper marketing strategies tailored for the East region to increase brand presence and consumer loyalty.
• Collaborate with sales teams to align marketing initiatives with business objectives and drive in-store execution.
• Analyze consumer and shopper data to identify trends and insights, influencing strategic decision-making.
• Manage the execution of in-store promotions and events, overseeing logistics and ensuring alignment with brand guidelines.
• Work closely with external agencies and vendors to create impactful promotional materials and enhance shopper experience.
• Monitor and report on the effectiveness of marketing programs, making data-driven adjustments as needed to enhance performance.
• Remain current with shopper marketing trends and competitive landscape, informing strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in shopper marketing or related roles, preferably within the consumer goods industry.
• Demonstrated ability in developing and executing successful marketing strategies.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Exceptional communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Expertise in project management and ability to handle multiple priorities in a fast-paced environment.

Technologies & Tools

The Associate Manager will leverage various technological tools and software to facilitate effective marketing strategies. This includes proficiency in customer relationship management (CRM) software, data analytics platforms, and digital marketing tools. Familiarity with Microsoft Office Suite, particularly Excel for data analysis and reporting, is essential, as well as experience with graphics and design tools for creating promotional content.

Ideal Candidates

The ideal candidate for the Associate Manager of Shopper Marketing position will possess a proactive and results-oriented mindset, with a strong passion for the food and beverage industry. They will be characterized by a creative yet analytical approach, enabling them to conceive innovative marketing solutions while also interpreting data effectively. Essential qualities include strong interpersonal skills, adaptability in a dynamic environment, and the capability to build fruitful relationships with internal and external stakeholders. Ultimately, a drive to excel and a commitment to the BRAND’s mission will set the successful candidate apart.