Associate Manager of Shopper Marketing - West

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Written by AI from the job title and company, not by BODYARMOR Sports Nutrition, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager of Shopper Marketing - West at BODYARMOR Sports Nutrition will play a pivotal role in developing and executing shopper marketing strategies that drive brand growth and enhance the consumer experience at retail. This position will involve collaboration with internal teams and retail partners to create engaging promotional campaigns, optimize product placements, and utilize insights to improve shopper engagement. The ideal candidate will leverage data-driven strategies to maximize consumer impact and support sales objectives through compelling marketing initiatives.

Job Responsibilities

• Develop and implement shopper marketing programs tailored to regional market dynamics and customer needs.
• Collaborate with sales teams and retailers to strategize and execute in-store promotions that drive product awareness and sales.
• Analyze market trends and shopper behavior data to inform promotional planning and optimize marketing investments.
• Create compelling point-of-sale materials and digital assets that enhance brand visibility and encourage trial.
• Monitor and evaluate the effectiveness of marketing initiatives, providing actionable insights for continuous improvement.
• Coordinate cross-functional efforts with product development, supply chain, and finance to ensure successful execution of marketing plans.
• Manage budgets and allocate resources efficiently to maximize the impact of shopper marketing programs.
• Build and maintain strong relationships with retail partners to foster collaboration and program execution.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in shopper marketing, brand management, or related roles, preferably within the consumer goods industry.
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Excellent project management skills and attention to detail, ensuring timely execution of marketing initiatives.
• Exceptional communication and presentation abilities, capable of engaging both internal teams and external partners.
• Proficiency in Microsoft Excel, PowerPoint, and data analysis tools.
• Experience with digital marketing channels and e-Commerce platforms is a plus.

Technologies & Tools

The Associate Manager of Shopper Marketing will utilize a variety of technologies and tools to facilitate the execution of marketing strategies and analyze shopper behavior. This includes customer relationship management (CRM) software, data analytics platforms, digital marketing tools, and project management solutions. Familiarity with Excel for data manipulation, as well as design software for creating point-of-sale materials, will also be essential.

Ideal Candidates

Ideal candidates for the Associate Manager of Shopper Marketing position will possess a dynamic yet analytical mindset, demonstrating both creativity and strategic thinking. They are results-oriented individuals who thrive in fast-paced environments and are passionate about building brand equity through shopper engagement. Strong interpersonal skills, adaptability, and a collaborative spirit will differentiate candidates who can effectively foster partnerships and drive impactful marketing initiatives. Furthermore, a genuine affinity for health and wellness products will enhance their connection to BODYARMOR’s mission and objectives.