Associate Manager of Shopper Marketing - West (Dallas, Denver, Phoenix)

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Written by AI from the job title and company, not by BODYARMOR Sports Nutrition, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Associate Manager of Shopper Marketing for BODYARMOR Sports Nutrition will play a pivotal role in driving the brand's growth through innovative marketing strategies and shopper engagement initiatives across the West region, specifically in Dallas, Denver, and Phoenix. This individual will collaborate closely with cross-functional teams to develop and implement integrated marketing plans that resonate with consumers and deliver measurable results at retail. The ideal candidate will possess a deep understanding of shopper behavior and insights to inform impactful promotions and in-store experiences that align with BODYARMOR's brand values and objectives.

Job Responsibilities

• Develop and execute shopper marketing strategies that align with the overall brand vision and sales objectives.
• Collaborate with sales, brand, and category teams to ensure unified messaging and execution at retail.
• Analyze shopper insights and market trends to identify growth opportunities and inform promotional activities.
• Manage and optimize in-store promotional programs, including point-of-sale displays and sponsored events.
• Track and report on program performance to assess effectiveness and ROI.
• Work with external agencies on creative development and execution of marketing materials.
• Lead cross-functional projects to enhance shopper engagement and brand visibility.
• Conduct regular competitive analysis to monitor market dynamics and propose adjustments to strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in shopper marketing, brand management, or related roles within the consumer goods industry.
• Demonstrated experience in developing and executing successful marketing programs.
• Strong analytical skills with the ability to gather insights from data to drive decision-making.
• Excellent project management and organizational abilities.
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
• Ability to travel as needed within the assigned region.

Technologies & Tools

The Associate Manager of Shopper Marketing will utilize various technologies and tools to execute their responsibilities effectively. Key tools include data analysis software for insights generation, CRM (Customer Relationship Management) systems for managing customer interactions and marketing campaigns, and project management platforms to collaborate with team members and external partners. Furthermore, familiarity with digital marketing tools and social media platforms will be essential for multichannel shopper engagement strategies.

Ideal Candidates

The ideal candidates for the Associate Manager of Shopper Marketing position will possess a combination of strategic thinking and creativity, enabling them to conceptualize innovative marketing initiatives that resonate with shoppers. They will be detail-oriented and possess strong interpersonal skills, as collaboration with various teams will be paramount to success. Additionally, a passion for sports nutrition and the BODYARMOR brand will further enhance their ability to connect with both internal stakeholders and consumers, making them a valuable addition to the team.