Associate Manager, Paid Media

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Written by AI from the job title and company, not by Dexcom, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Paid Media at Dexcom is responsible for developing and executing strategic paid media campaigns that align with organizational goals. This position requires a comprehensive understanding of digital marketing strategies across various platforms, as well as the ability to analyze performance metrics and optimize campaigns for maximum return on investment. The Associate Manager will collaborate with cross-functional teams to ensure that marketing initiatives are effectively integrated with brand messaging and objectives.

Job Responsibilities

• Develop, implement, and manage paid media strategies across various digital platforms including Google Ads, Facebook, and LinkedIn.
• Conduct thorough market research to identify trends and opportunities for paid advertising.
• Analyze campaign performance data and generate reports to provide insights on optimization and strategy adjustments.
• Collaborate with the creative team to ensure alignment of marketing materials with ongoing campaigns.
• Manage budgets and allocate spending effectively while maximizing ROI for paid media initiatives.
• Stay updated on industry trends and best practices in paid media and recommend adjustments to strategies accordingly.
• Assist in training and mentoring junior team members on paid media practices and campaign management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, specifically managing paid media campaigns.
• Proficient in analytics tools such as Google Analytics, SEMrush, and social media insights.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and collaboration skills to work effectively with multidisciplinary teams.
• Proficient in using Excel for data analysis and reporting.

Technologies & Tools

The Associate Manager, Paid Media will utilize various technologies and tools including, but not limited to, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, Excel, and marketing automation platforms. Familiarity with CRM systems and A/B testing tools is an advantage in optimizing campaign performance.

Ideal Candidates

Ideal candidates for this position are detail-oriented individuals with a strong background in digital marketing and a passion for data-driven decision-making. They demonstrate the ability to think creatively while remaining organized and focused on achieving measurable goals. Strong interpersonal skills, adaptability to evolving market trends, and a proactive approach to challenges are essential traits that make a candidate successful in this role.