Associate Manager, Paid Search

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Written by AI from the job title and company, not by New Engen, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

New Engen, Inc. seeks to hire an Associate Manager, Paid Search, who will be responsible for driving the strategic growth and optimization of various paid search campaigns across multiple channels. The candidate will work collaboratively with the digital marketing team to enhance performance metrics and achieve client objectives. This role requires a data-driven mindset and the ability to navigate complex marketing landscapes, utilizing advanced analytics to inform decisions and optimize advertising spend.

Job Responsibilities

• Develop, execute, and manage paid search campaigns across platforms such as Google Ads and Bing Ads.
• Conduct thorough keyword research and competitive analysis to identify opportunities for campaign expansion and improvement.
• Monitor and analyze campaign performance metrics, providing regular reports to stakeholders and suggesting actionable insights.
• Collaborate with the creative team to produce compelling ad copy and creative assets tailored to targeted audiences.
• Implement A/B testing strategies to improve click-through rates (CTR) and conversion rates across all campaigns.
• Stay up to date with industry trends and platform updates to ensure maximum effectiveness in paid search strategies.
• Assist in budget management and forecasting to effectively allocate resources and optimize return on investment (ROI).
• Provide mentorship and guidance to junior team members and interns, fostering a learning environment conducive to professional growth.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 2-4 years of experience in managing paid search campaigns, preferably in an agency setting.
• Proficient in Google Ads, Bing Ads, and relevant reporting tools (i.e., Google Analytics, SEMrush).
• Strong analytical skills and proficiency in data interpretation, with a focus on actionable insights.
• Excellent verbal and written communication skills, with the ability to present complex data in a clear and concise manner.
• Demonstrated ability to work collaboratively within a team and manage multiple projects simultaneously.

Technologies & Tools

The Associate Manager, Paid Search will utilize various technologies and tools to enhance campaign performance, including but not limited to Google Ads, Bing Ads, Google Analytics, SEMrush, and Excel. Familiarity with reporting dashboards and various analytics platforms will be crucial in measuring success and driving continuous improvement in search marketing efforts.

Ideal Candidates

The ideal candidate for this position will possess a blend of creative thinking and analytical prowess, enabling them to craft innovative ad strategies while optimizing performance through data. They should be detail-oriented and proactive in their approach, with a passion for digital marketing and staying ahead of industry trends. Strong interpersonal skills are essential for collaborating across teams and mentoring junior staff. Adaptability and a willingness to embrace new technologies will also make the candidate particularly well-suited for success in this role at New Engen, Inc.