Associate Manager, Paid Search

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Job Overview

The Associate Manager, Paid Search at Oracle will play a pivotal role in the development and execution of strategic paid search marketing campaigns. This position requires a data-driven individual who can manage a range of job functions including campaign management, performance analysis, and optimization. The Associate Manager will work closely with cross-functional teams, leveraging market insights and industry trends to enhance visibility and ROI across various search platforms. This role offers the opportunity to lead initiatives and contribute significantly to the overall marketing strategy at Oracle.

Job Responsibilities

• Develop, implement, and manage paid search campaigns across multiple platforms.
• Monitor and analyze campaign performance metrics to identify areas for improvement.
• Optimize landing pages and user experiences for increased conversion rates.
• Conduct keyword research and competitive analysis to inform campaigns.
• Collaborate with the analytics team to provide reports on campaign effectiveness.
• Manage budget allocation and bid strategies to maximize ROI.
• Work closely with the creative team to develop compelling ad copy and creatives.
• Stay updated on trends in paid search and digital marketing to drive innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in paid search marketing or digital marketing roles.
• Strong analytical skills with proficiency in tools such as Google Analytics and SEMrush.
• Experience managing large-scale PPC campaigns with proven results.
• In-depth knowledge of search engine marketing (SEM) principles and strategies.
• Excellent communication and collaboration skills to work with diverse teams.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Associate Manager, Paid Search will leverage various technologies and tools to optimize campaign performance and reporting. Key tools include Google Ads, Bing Ads, Google Analytics, SEMrush, and any proprietary Oracle marketing platforms. Familiarity with A/B testing tools, CRM systems, and data visualization software will also be beneficial in effectively managing and analyzing paid search efforts.

Ideal Candidates

Ideal candidates for the Associate Manager, Paid Search position will possess a strong blend of analytical and creative skills. They should exhibit adaptability to changing market dynamics and demonstrate a proactive approach to problem-solving. Candidates must be results-oriented, with the ability to think strategically while being detail-oriented in the execution of campaigns. A collaborative spirit and passion for digital marketing will further enhance their suitability for this role at Oracle.