Associate Manager, Peformance Marketing

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Written by AI from the job title and company, not by Reckitt, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Performance Marketing at Reckitt will be responsible for driving positive performance outcomes across various digital marketing channels. This role entails developing and executing data-driven marketing strategies, optimizing campaigns, and collaborating cross-functionally to ensure alignment with business objectives. The successful candidate will utilize analytical tools and platforms to monitor performance metrics, generate insights, and propose strategic adjustments to improve overall marketing effectiveness.

Job Responsibilities

• Develop and implement performance marketing strategies to enhance brand visibility and product awareness.
• Manage and optimize digital advertising campaigns across multiple platforms including Google Ads, Facebook, and Instagram.
• Conduct A/B tests to continuously improve campaign performance and user engagement.
• Analyze campaign performance data and metrics to report on ROI and key performance indicators (KPIs).
• Collaborate with the creative team to design compelling marketing materials and landing pages that drive conversions.
• Maintain budgetary control and allocate resources effectively to optimize campaign spend.
• Stay updated on the latest trends in digital marketing and performance optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
• A minimum of 3 years of experience in performance marketing or a similar role.
• Proficiency in using tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other performance marketing platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication skills, both written and verbal.
• Experience in managing budgets and optimizing campaign spends effectively.
• Knowledge of SEO and web traffic metrics is an advantage.

Technologies & Tools

The Associate Manager, Performance Marketing will utilize a combination of advanced analytics software and performance marketing tools to execute their duties effectively. Key technologies include Google Analytics for website performance tracking, Google Ads for online advertising management, Facebook Ads Manager for social media campaign oversight, and various A/B testing tools to experiment with and optimize marketing strategies.

Ideal Candidates

The ideal candidate for the Associate Manager, Performance Marketing position will possess a strong blend of creativity and analytical skills, paired with a passion for data-driven marketing approaches. They should exhibit a proactive mindset, be a strategic thinker, and demonstrate the ability to adapt to a fast-paced environment. A collaborative spirit is essential, as this role will work closely with various teams to achieve shared objectives. Strong attention to detail and a commitment to continuous learning and improvement will further distinguish a successful candidate.