Associate Manager, Shopper Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by GALLO, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Shopper Marketing at GALLO will play a pivotal role in developing and executing strategic marketing initiatives aimed at enhancing brand visibility and driving consumer engagement. This position requires strong analytical abilities and creativity to generate effective marketing programs tailored to shopper insights. The Associate Manager will work collaboratively with cross-functional teams to ensure seamless integration of shopper marketing within broader brand strategies, leveraging retail partnerships to maximize growth opportunities.

Job Responsibilities

• Develop and implement shopper marketing strategies to enhance brand awareness and sales performance.
• Analyze shopper insights and market trends to identify growth opportunities and optimize marketing campaigns.
• Collaborate with cross-functional teams, including sales, product development, and digital marketing, to ensure effective execution of marketing initiatives.
• Manage and track the performance of shopper marketing programs, adjusting strategies based on data-driven insights.
• Negotiate and manage relationships with key retail partners to facilitate promotional opportunities and enhance brand presence.
• Monitor and report on competitive activity and industry best practices to ensure GALLO remains a market leader in shopper marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in shopper marketing or brand management, preferably within the consumer goods industry.
• Proficient in data analysis and interpreting shopper insights to inform marketing decisions.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with a proven ability to collaborate effectively with diverse teams.
• Familiarity with digital marketing tools and eCommerce platforms is a plus.

Technologies & Tools

The Associate Manager, Shopper Marketing will utilize various marketing technologies and software to facilitate program execution and performance tracking. Key tools include CRM systems for customer relationship management, analytics platforms for data insights, and marketing automation software for streamlined campaign management. Familiarity with eCommerce analytics and social media marketing tools will also be beneficial in this role.

Ideal Candidates

Ideal candidates for the Associate Manager, Shopper Marketing position at GALLO possess a blend of analytical and creative skills, enabling them to craft compelling shopper marketing strategies. They demonstrate a proactive mindset, with the ability to adapt quickly to changing market dynamics. Strong interpersonal skills are crucial for building lasting relationships with both internal teams and external partners. Furthermore, an ideal candidate will be passionate about consumer behavior and committed to driving brand success through innovative marketing initiatives.