Associate Marketing Manager, Assessment and Personalization

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by McGraw Hill, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Marketing Manager for Assessment and Personalization at McGraw Hill will play a critical role in supporting the development and execution of strategic marketing initiatives that enhance our assessment products and personalization offerings. This position requires an individual who is passionate about educational technology and can analyze market trends, engage with clients, and collaborate with cross-functional teams to promote product awareness and drive user adoption. The successful candidate will contribute to marketing plans, manage campaigns, and evaluate performance metrics to ensure alignment with organizational goals.

Job Responsibilities

• Develop and implement marketing strategies focused on assessment products and personalization solutions.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with product development teams to ensure marketing alignment with product features and benefits.
• Create compelling marketing materials, including presentations, blog posts, and social media content.
• Manage and analyze digital marketing campaigns to evaluate performance and suggest optimizations.
• Engage with customers and partners to gather feedback and insights for continuous improvement.
• Support events and webinars related to assessment and personalization offerings.
• Assist in budget management, forecasting, and reporting on marketing activities and results.

Qualifications

• Bachelor's degree in Marketing, Business, Education, or a related field.
• 2-4 years of experience in marketing, particularly within educational technology or related industries.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent verbal and written communication skills.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, Social Media Ads).
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Understanding of assessment and personalization trends in education is a plus.

Technologies & Tools

The Associate Marketing Manager will be expected to use a variety of technologies and tools to enhance marketing efforts and product analytics. Key tools include digital marketing platforms such as Google Analytics for tracking campaign performance, CRM tools for customer engagement (e.g., Salesforce), and content management systems for managing marketing materials. Familiarity with social media management tools and email marketing software will also be essential for executing effective marketing strategies.

Ideal Candidates

The ideal candidate for this position is proactive, detail-oriented, and possesses a strong passion for education and technology. They should have a creative mindset combined with analytical skills, enabling them to develop innovative marketing campaigns while understanding their impact through quantitative metrics. Effective communication and collaboration skills are crucial, as the role requires interaction with various stakeholders. A strong willingness to learn and adapt to changing market dynamics will also contribute to the candidate's success in this fast-paced environment.