Associate Marketing Manager, Brand Digital

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Written by AI from the job title and company, not by Ancestry, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Marketing Manager, Brand Digital at Ancestry is responsible for developing and executing dynamic digital marketing strategies that elevate brand awareness and drive customer engagement. This role requires a creative yet analytical approach to managing digital campaigns across various platforms. The successful candidate will collaborate with cross-functional teams to ensure consistent messaging and alignment with overall brand objectives, while leveraging data insights to optimize campaign performance and meet growth targets.

Job Responsibilities

• Develop and implement innovative digital marketing campaigns that align with brand objectives and enhance customer engagement.
• Collaborate with internal teams to create compelling content for various digital channels, including social media, email, and the company website.
• Monitor and analyze campaign performance metrics to provide actionable insights for optimization.
• Manage budget allocations for digital marketing initiatives, ensuring effective utilization of resources.
• Stay up to date with industry trends, emerging technologies, and competitor activities to inform strategic decision-making.
• Assist in developing and executing search engine marketing (SEM) and search engine optimization (SEO) strategies.
• Support the execution of promotional campaigns, events, and product launches.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in digital marketing, preferably in a brand management or consumer-focused role.
• Strong understanding of digital marketing channels, including social media, email marketing, and content marketing.
• Proficient in analytics tools (e.g., Google Analytics, marketing automation software) to measure and report on campaign performance.
• Excellent communication and interpersonal skills to collaborate effectively with diverse teams.
• Detail-oriented, with exceptional organizational and project management abilities.
• Creative thinker with the ability to generate innovative marketing ideas.

Technologies & Tools

The Associate Marketing Manager, Brand Digital will utilize an array of technologies and tools to effectively manage digital marketing campaigns. This includes customer relationship management (CRM) platforms, content management systems (CMS), social media management tools, and analytics software. Proficiency in graphic design software and video editing tools may also be beneficial for content creation purposes. Familiarity with marketing automation platforms will support efficient campaign execution.

Ideal Candidates

The ideal candidate for the Associate Marketing Manager, Brand Digital position is a proactive and results-oriented individual with a passion for digital marketing and brand strategy. They possess a blend of creativity and analytical skills that enable them to craft impactful campaigns while thoroughly analyzing performance data. A strong collaborator, the candidate thrives in a team environment and values constructive feedback. Furthermore, they demonstrate a commitment to continuous learning and adapting to evolving market trends, ensuring the brand remains at the forefront of industry advancements.