Associate Marketing Manager, Brand Digital

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Written by AI from the job title and company, not by Ancestry, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Marketing Manager, Brand Digital at Ancestry will play a key role in enhancing our brand presence across various digital platforms. This position involves the execution of innovative marketing strategies aimed at driving brand engagement and customer acquisition. The successful candidate will collaborate with cross-functional teams to develop and implement integrated marketing campaigns while utilizing data analytics to assess performance and optimize future initiatives.

Job Responsibilities

• Assist in developing and executing comprehensive digital marketing strategies to enhance brand awareness and customer engagement.
• Collaborate with creative teams to optimize digital content across websites, social media, and email marketing.
• Monitor and analyze digital campaign performance, providing insights to improve effectiveness and reach.
• Manage relationships with digital vendors and partners to ensure alignment with marketing objectives.
• Coordinate with sales and product teams to create promotional strategies that drive customer acquisition and retention.
• Conduct market research to identify trends and consumer needs, integrating findings into marketing strategies.
• Support the development of SEO strategies to improve organic traffic and search visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in digital marketing, preferably within a brand management role.
• Strong understanding of digital marketing channels including social media, email, and SEO.
• Proven ability to analyze data and derive actionable insights for marketing performance improvements.
• Excellent written and verbal communication skills with strong attention to detail.
• Proficiency in marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.

Technologies & Tools

The Associate Marketing Manager, Brand Digital will leverage various technologies and tools to optimize marketing efforts. Key tools include Google Analytics for performance tracking, social media management platforms such as Hootsuite or Sprout Social, and email marketing software like Mailchimp or HubSpot. Familiarity with content management systems (CMS) such as WordPress may also be beneficial in managing digital content effectively.

Ideal Candidates

The ideal candidate for the Associate Marketing Manager, Brand Digital position will be a proactive and enthusiastic individual with a passion for digital marketing and strong analytical abilities. They should possess a creative mindset to generate innovative campaign ideas, coupled with a data-driven approach to evaluate their success. Strong interpersonal skills and a collaborative spirit will be essential, as the role requires working closely with diverse teams to achieve common marketing objectives.