Associate Marketing Manager

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Written by AI from the job title and company, not by Dexcom, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Marketing Manager at Dexcom will play a crucial role in supporting the development and execution of innovative marketing strategies aimed at promoting the company's diabetes management devices. This role encompasses managing marketing projects, conducting market research, collaborating with cross-functional teams, and analyzing marketing performance data. The successful candidate will be instrumental in enhancing brand awareness and driving customer engagement within targeted demographics.

Job Responsibilities

• Assist in the development and implementation of marketing strategies and plans for new product launches.
• Conduct market research, analyzing competitors and industry trends to inform marketing approaches.
• Manage marketing campaigns across various channels, including digital, social media, and events.
• Collaborate with cross-functional teams including sales, product development, and regulatory affairs to ensure alignment on marketing initiatives.
• Monitor and analyze the performance of marketing programs, providing insights and recommendations for improvement.
• Prepare reports and presentations for internal stakeholders outlining marketing metrics and campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 2 years of experience in marketing, preferably within the healthcare or medical device industry.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Proficiency in digital marketing tools and CRM software.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Associate Marketing Manager will utilize a variety of marketing technologies and tools to execute their responsibilities effectively. This includes CRM platforms such as Salesforce, digital marketing tools such as Google Analytics and HubSpot, as well as project management software like Asana or Trello. Familiarity with content management systems (CMS) and social media management tools is also beneficial for curating and managing marketing campaigns.

Ideal Candidates

The ideal candidates for the Associate Marketing Manager role at Dexcom are proactive individuals who possess a strategic mindset and a passion for improving healthcare outcomes through innovative marketing solutions. They demonstrate strong interpersonal skills and the ability to work effectively in a team-oriented environment. An effective communicator, the candidate should also exhibit creativity and adaptability, able to thrive in a dynamic workplace that fosters collaboration and growth.