Associate Marketing Manager

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Written by AI from the job title and company, not by Dexcom, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Marketing Manager at Dexcom is responsible for supporting the development and implementation of marketing strategies that promote our innovative continuous glucose monitoring (CGM) technology. This role will involve collaborating with cross-functional teams to drive product awareness, improve customer engagement, and enhance brand loyalty. The Associate Marketing Manager will analyze market trends, support promotional initiatives, and assist in the execution of marketing campaigns that align with business objectives, ultimately contributing to the growth of Dexcom’s market presence.

Job Responsibilities

• Assist in the execution of marketing strategies and campaigns to drive brand recognition and customer engagement.
• Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing decisions.
• Develop and maintain marketing materials, including both digital and print collateral, ensuring brand consistency.
• Coordinate with sales and product teams to align on messaging and goals for various product launches.
• Monitor and analyze campaign performance metrics, providing insights for future improvements.
• Support social media and digital marketing efforts to enhance online presence and community engagement.
• Assist in event planning and execution for trade shows, conferences, and other promotional activities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-3 years of experience in marketing or related roles, preferably within the healthcare or technology sectors.
• Strong understanding of digital marketing strategies, including SEO, PPC, and social media marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Proficiency in using marketing automation tools and analytics platforms.
• Demonstrated ability to manage multiple projects with varying timelines effectively.
• Strong analytical skills with a results-driven approach to decision-making.

Technologies & Tools

The Associate Marketing Manager will utilize a variety of technologies and tools, including but not limited to customer relationship management (CRM) software, email marketing platforms, social media management tools, and data analytics software. Familiarity with digital marketing frameworks such as Google Analytics, SEMrush, and HubSpot will be essential for tracking campaign performance and optimizing strategies.

Ideal Candidates

The ideal candidate for the Associate Marketing Manager role at Dexcom will exhibit a blend of creativity and analytical skills, enabling them to drive effective marketing initiatives while interpreting data to inform strategies. They should demonstrate strong interpersonal skills to collaborate effectively with diverse teams and stakeholders. A proactive mindset and a passion for improving health outcomes through technology are crucial, as well as the ability to adapt to the fast-paced nature of the healthcare sector.