Associate Marketing Manager, Digital Products

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Written by AI from the job title and company, not by Oxford University Press, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Marketing Manager, Digital Products at Oxford University Press will play a pivotal role in the development and execution of marketing strategies to promote a diverse range of digital products. This position encompasses various responsibilities, including market research, campaign planning, and performance analysis. The successful candidate will collaborate closely with cross-functional teams to drive product visibility, engagement, and customer retention while ensuring alignment with the overall strategic goals of the organization.

Job Responsibilities

• Conduct market research and competitive analysis to identify trends and opportunities for digital product promotion.
• Develop and implement comprehensive marketing campaigns for digital products, including email marketing, social media, and online advertising.
• Collaborate with product development teams to understand product features and benefits for effective marketing messaging.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Coordinate promotional activities and events that enhance product visibility and engagement.
• Manage relationships with external vendors and partners to enhance marketing initiatives.
• Prepare and present regular reports on marketing performance and key performance indicators to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on product marketing preferred.
• Proficiency in digital marketing tools and platforms, including content management systems and email marketing software.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills, demonstrated through marketing content creation.
• Attention to detail and the ability to manage multiple projects simultaneously.
• Proficient in Excel and other data analysis tools for tracking marketing performance.

Technologies & Tools

The Associate Marketing Manager will leverage a variety of technologies and tools to execute marketing strategies effectively. Key software includes marketing automation platforms, customer relationship management (CRM) systems, web analytics tools, and social media management applications. Proficiency with Microsoft Excel for data analysis and reporting is essential, along with familiarity with graphic design tools to assist in creating marketing materials.

Ideal Candidates

The ideal candidate for the Associate Marketing Manager position possesses a strong combination of analytical and creative skills, enabling them to develop impactful marketing campaigns. They should demonstrate a passion for digital products and a commitment to staying abreast of industry trends. Strong interpersonal skills and a collaborative mindset are essential, as the role requires working closely with various teams. Candidates should be proactive, results-oriented, and exhibit exceptional organizational skills to thrive in a dynamic environment.