Associate Marketing Manager, Performance Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Fetch Pet Insurance, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Marketing Manager, Performance Marketing at Fetch Pet Insurance will play a vital role in driving the company’s marketing initiatives geared towards customer acquisition and retention. This position is responsible for developing, implementing, and optimizing performance marketing campaigns across multiple channels to maximize customer engagement and ROI. The ideal candidate will leverage data analytics, market research, and collaborative strategies to refine the company’s marketing tactics and contribute to overall growth objectives.

Job Responsibilities

• Develop and execute performance marketing campaigns across digital channels, including SEM, display, social media, and email marketing.
• Analyze campaign performance metrics and generate reports to assess effectiveness and identify areas for improvement.
• Collaborate with cross-functional teams, including product, sales, and creative, to align marketing initiatives with overall business objectives.
• Conduct market research to stay updated on industry trends and consumer behavior, informing strategic marketing decisions.
• Manage budgets for performance marketing initiatives, ensuring optimal allocation of resources for maximum returns.
• Test and optimize ad copy, landing pages, and targeting segments to enhance campaign performance continuously.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in performance marketing or a similar role within a digital marketing environment.
• Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and PPC platforms.
• Strong understanding of digital marketing principles and techniques, including SEO, SEM, and email marketing.
• Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Strong communication and project management skills, with the ability to collaborate effectively within a team.

Technologies & Tools

The Associate Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key software includes Google Analytics for performance tracking, Google Ads and social media advertising platforms for campaign management, and email marketing tools like Mailchimp or HubSpot for customer engagement. Proficiency in project management tools such as Asana or Trello may also be employed to ensure collaborative efforts within the marketing team.

Ideal Candidates

The ideal candidate for this position will be results-driven, analytical, and detail-oriented, demonstrating a passion for performance marketing within the digital landscape. They should possess a proactive mindset with the ability to adapt to changing market conditions and a willingness to embrace innovative strategies. Strong interpersonal skills and an eagerness to collaborate with diverse teams are essential for success in this dynamic role at Fetch Pet Insurance.