Associate Marketing Manager, PPC

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Written by AI from the job title and company, not by beBOLD - Amazon & Walmart Premium Beauty Agency (Professional, Premium & Retail Beauty), so some details may not match this job. The employer's own page has the real description.

Overview

As an Associate Marketing Manager for PPC at beBOLD, you will play a pivotal role in driving our digital marketing strategies across Amazon and Walmart's premium beauty sectors. Your primary responsibility will be to orchestrate and optimize PPC campaigns that elevate brand visibility and drive sales growth. You will collaborate closely with cross-functional teams to align marketing efforts with business goals, analyze data for actionable insights, and ensure that our products are effectively showcased to target audiences. This position is essential for enhancing our online presence and maximizing ROI through strategic planning and execution of pay-per-click advertising initiatives.

Job Responsibilities

• Develop, implement, and manage PPC campaigns across Amazon and Walmart platforms.
• Conduct keyword research to identify opportunities and optimize existing campaigns for better performance.
• Monitor and analyze campaign performance, generating reports and insights to guide decision-making.
• Collaborate with the creative team to produce engaging ad copy and visuals that resonate with target audiences.
• Manage budgets effectively to ensure maximum ROI while maintaining competitive positioning.
• Stay updated on industry trends and platform updates to leverage new features and technologies.
• Coordinate with internal teams to align PPC strategies with overall marketing objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in PPC advertising, preferably within e-commerce or retail sectors.
• Strong analytical skills with proficiency in data interpretation and campaign reporting.
• Familiarity with Amazon Advertising and Walmart Media Group platforms.
• Experience with keyword research tools and PPC management software.
• Excellent written and verbal communication skills.
• Detail-oriented with the ability to manage multiple projects and deadlines effectively.

Technologies & Tools

This position will utilize several technologies and tools essential for effective PPC management, including but not limited to Google Ads, Amazon Advertising Console, Walmart Media Group, SEMrush, and various data analytics platforms. Familiarity with Excel and other data visualization tools will be crucial for generating insights and reports on campaign performance.

Ideal Candidates

The ideal candidate for the Associate Marketing Manager, PPC role at beBOLD is a results-driven individual with a passion for digital marketing in the beauty industry. They possess a strategic mindset combined with a creative approach to problem-solving. Proactive and adaptive, the candidate continuously seeks improvement and innovation in campaign strategies. Strong interpersonal skills are essential for effective collaboration with cross-functional teams, and a keen interest in staying ahead of industry trends will position them as a valuable asset to our team.