Associate Marketing Manager - Quaker Portfolio Activation

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by PepsiCo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Marketing Manager for the Quaker Portfolio Activation at PepsiCo will play a pivotal role in implementing marketing strategies that enhance brand presence and drive market performance for Quaker products. This position requires a keen understanding of market dynamics, consumer behavior, and brand positioning. The successful candidate will collaborate with cross-functional teams to develop impactful marketing campaigns, oversee execution, and analyze performance metrics to ensure alignment with organizational objectives.

Job Responsibilities

• Develop and execute innovative marketing strategies for the Quaker portfolio to meet business goals and objectives.
• Conduct market research to identify consumer trends and preferences, ensuring campaigns resonate with the target audience.
• Collaborate with cross-functional teams, including sales, product development, and finance, to align on marketing initiatives.
• Manage marketing budgets effectively, ensuring resource allocation is optimized for maximum return on investment.
• Analyze key performance indicators of marketing campaigns and provide actionable insights to stakeholders.
• Assist in the creation and execution of promotional events and product launches, coordinating various marketing channels.
• Support the development of marketing materials, including packaging, advertisements, and digital content.
• Maintain a strong knowledge of competitive landscape, identifying potential threats and opportunities within the market.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in marketing, preferably within the consumer goods or food industry.
• Proven analytical skills with the ability to interpret data and drive insights to inform marketing decisions.
• Strong project management skills and ability to manage multiple projects under tight deadlines.
• Excellent verbal and written communication skills, including experience presenting to various audiences.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and web analytics.
• Experience with marketing automation software is a plus.

Technologies & Tools

The Associate Marketing Manager will utilize various technologies and tools to streamline marketing operations and enhance campaign effectiveness. Key platforms include Google Analytics for data analysis, CRM software for customer relationship management, and project management tools like Asana or Trello. Additionally, proficiency in social media management tools such as Hootsuite or Sprout Social is essential for coordinating digital marketing efforts.

Ideal Candidates

The ideal candidates for this position will possess a blend of creativity and analytical thinking, coupled with a passion for food and consumer goods marketing. They will be proactive and adaptive, with a collaborative mindset to work effectively within cross-functional teams. Strong interpersonal skills and the ability to build relationships are critical, as is a commitment to continuous improvement and learning in a fast-paced environment. Candidates should also demonstrate a customer-centric approach, with a genuine desire to understand and meet the needs of consumers.