Associate Marketing Operations Manager

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Written by AI from the job title and company, not by Billtrust, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Associate Marketing Operations Manager plays a pivotal role in enhancing the effectiveness and efficiency of marketing initiatives at Billtrust. This position involves the coordination and implementation of operational processes that support marketing campaigns, analytics, and customer engagement strategies. The Associate Marketing Operations Manager will work closely with cross-functional teams to ensure data integrity, optimize marketing technologies, and deliver insightful reports that drive decision-making.

Job Responsibilities

• Support the planning and execution of marketing campaigns by coordinating resources and schedules.
• Manage marketing databases to ensure data accuracy and integrity.
• Analyze campaign performance metrics to provide actionable insights to marketing teams.
• Collaborate with IT and marketing stakeholders to optimize marketing technology tools.
• Assist in budget tracking and reconciliation for marketing initiatives.
• Maintain and update marketing documentation, including process flows and standard operating procedures.
• Utilize analytics tools to measure the effectiveness of marketing strategies and recommend improvements.
• Support lead generation activities and develop strategies for effective customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1-3 years of experience in marketing operations or a related role.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience in data analysis and reporting.
• Excellent organizational skills and attention to detail.
• Effective communication skills, both written and verbal.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Technologies & Tools

The Associate Marketing Operations Manager will engage with various technologies and tools including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and analytical tools for performance tracking and reporting. Familiarity with data visualization software such as Tableau or Google Data Studio will also be beneficial in this role.

Ideal Candidates

Ideal candidates for this position will exhibit a blend of analytical acuity and creative thinking, demonstrating a strong capability in data-driven decision-making. They will possess a proactive approach, characterized by a keen eye for detail and the ability to thrive in a collaborative, multi-disciplinary environment. A passion for continuous learning and staying updated with the latest marketing technologies and trends is also essential, alongside excellent problem-solving skills that enable them to navigate challenges effectively.