Associate Paid Media Manager

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Written by AI from the job title and company, not by Epic Games, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Paid Media Manager at Epic Games will play a crucial role in supporting the execution and optimization of digital paid media campaigns across various platforms. This position involves collaborating with cross-functional teams to align marketing strategies, monitor campaign performance, and analyze data to yield actionable insights. The ideal candidate will demonstrate a strong analytical mindset, creativity in campaign execution, and a passion for the gaming industry, contributing to the overall growth and visibility of Epic Games' products.

Job Responsibilities

• Assist in the development and execution of paid media strategies across multiple channels including search, display, and social media.
• Monitor campaign performance metrics, analyze data, and generate reports to assess effectiveness and recommend improvements.
• Collaborate with internal teams and agencies to create engaging ad content that resonates with target audiences.
• Manage campaign budgets and allocate spend effectively to maximize ROI.
• Stay abreast of industry trends, platform updates, and emerging technologies to inform best practices.
• Conduct competitive analysis to identify opportunities for enhancement and innovation in paid media efforts.
• Support A/B testing initiatives to improve ad performance and user engagement.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a relevant field.
• 1-3 years of experience in digital marketing, specifically within paid media or related disciplines.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic ad platforms.
• Strong analytical skills with experience using analytics tools (e.g., Google Analytics, Tableau) to track performance and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work within a multidisciplinary team.
• Understanding of SEO and content marketing best practices is an advantage.

Technologies & Tools

The Associate Paid Media Manager will utilize a variety of technologies and tools including, but not limited to, Google Ads, Facebook Ads Manager, Google Analytics, and various marketing automation platforms. Familiarity with ad-tracking and analytics software will also be crucial for performance assessment and optimization of campaigns.

Ideal Candidates

The ideal candidates for this role will possess a blend of analytical acumen and creative thinking, allowing them to craft compelling campaigns that drive engagement. They should demonstrate a keen interest in the gaming industry and a willingness to stay current with trends and technologies. Strong interpersonal skills will be essential for effective collaboration with teams, while adaptability and problem-solving abilities will ensure success in a fast-paced environment.