Associate Paid Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Insight Global, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Paid Media Manager at Insight Global is a pivotal role responsible for the strategic execution and optimization of paid media campaigns across various platforms. This position involves collaborating with cross-functional teams to develop innovative advertising strategies that drive measurable results while maintaining budgetary constraints. You will analyze performance metrics, conduct A/B testing, and continuously refine campaign strategies to enhance efficiency and effectiveness, ultimately contributing to the overarching marketing objectives of the organization.

Job Responsibilities

• Develop and execute paid media campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Analyze campaign performance data to optimize spending and improve ROI.
• Conduct keyword research and manage bids to maximize visibility and lower CPA.
• Create compelling ad copy and graphics in collaboration with the creative team.
• Monitor industry trends and competitor strategies to identify new opportunities.
• Prepare and present performance reports to stakeholders, highlighting key insights and recommendations.
• Assist in budget forecasting and resource allocation for various campaigns.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 1-3 years of experience in digital marketing or paid media management.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Familiarity with A/B testing methodologies and optimization techniques.

Technologies & Tools

The Associate Paid Media Manager will utilize various technologies and tools to enhance campaign performance and efficiency. These include Google Ads for pay-per-click advertising, Google Analytics for web analytics, social media management tools like Hootsuite or Sprout Social, as well as design software such as Adobe Creative Suite for crafting compelling ad visuals. Familiarity with marketing automation platforms and CRM systems may also be beneficial.

Ideal Candidates

Ideal candidates for the Associate Paid Media Manager role should possess a combination of analytical thinking and creative problem-solving skills. A strong attention to detail and the ability to work collaboratively within teams are essential. Candidates should be proactive, adaptable, and eager to stay abreast of the rapidly evolving digital marketing landscape. A genuine passion for data-driven decision-making and a results-oriented mindset are key characteristics that will contribute to success in this position.