Associate Performance Marketing Manager

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Written by AI from the job title and company, not by Spectrum Brands, Inc, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Performance Marketing Manager at Spectrum Brands, Inc. will play a pivotal role in driving online marketing initiatives and optimizing digital advertising strategies to enhance brand visibility and performance. This position is responsible for supporting the development and execution of performance-driven campaigns across various digital channels, including search, social media, and display advertising. The Associate Performance Marketing Manager will collaborate with cross-functional teams to analyze data and trends, ensuring campaigns are aligned with business objectives while maximizing ROI.

Job Responsibilities

• Assist in the planning and execution of performance marketing campaigns across multiple channels, including paid search, social media, and affiliate marketing.
• Monitor and analyze campaign performance metrics, providing actionable insights for optimization.
• Collaborate with creative teams to develop compelling ad copy and visual assets that align with brand guidelines.
• Conduct keyword research and competitive analysis to identify opportunities for expansion.
• Support budget management through tracking and reporting on campaign spending and ROI.
• Utilize analytics tools to generate reports and present findings to stakeholders.
• Stay up-to-date with industry trends and best practices to recommend new tactics and technologies.
• Assist in A/B testing to evaluate the effectiveness of different ad formats and strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in performance marketing or digital advertising.
• Strong analytical skills with proficiency in data-driven decision making.
• Familiarity with key performance indicators (KPIs) and marketing metrics.
• Proficiency in using digital marketing tools such as Google Ads, Facebook Ads Manager, and analytics platforms.
• Excellent communication and interpersonal skills to collaborate with multiple teams.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Associate Performance Marketing Manager will utilize a variety of technologies and tools to execute their duties effectively. This includes proficiency in Google Ads, Google Analytics, Facebook Ads Manager, HubSpot, and various A/B testing platforms. Familiarity with email marketing software and CRM systems is also beneficial, as these tools facilitate comprehensive campaign management and performance tracking.

Ideal Candidates

Ideal candidates for the Associate Performance Marketing Manager position at Spectrum Brands, Inc. are proactive, results-oriented individuals who thrive in a dynamic and innovative environment. They exhibit strong analytical and problem-solving abilities, are detail-oriented, and possess a keen interest in digital marketing trends and technologies. A collaborative mind-set and excellent communication skills will enable them to effectively work within a team and influence stakeholders to achieve shared goals.