Associate Product Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Abnormal Security, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Product Marketing Manager at Abnormal Security will play a vital role in driving the success of our innovative products. This position involves collaborating closely with the product management and sales teams to develop competitive product positioning, execute marketing strategies, and enhance customer engagement. The ideal candidate will conduct market research, analyze customer insights, and contribute to the overall go-to-market strategy, effectively communicating the value of our offerings to both internal stakeholders and external audiences.

Job Responsibilities

• Conduct market research to identify customer needs and competitive landscape.
• Assist in the development of product positioning and messaging that resonates with target audiences.
• Collaborate with cross-functional teams in the creation of go-to-market strategies.
• Support the execution of marketing campaigns and initiatives to promote product launches.
• Analyze and report on campaign performance metrics to drive continuous improvement.
• Create compelling sales enablement materials to support the sales team.
• Engage with customers to gather insights and feedback for product enhancement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of experience in product marketing, preferably in a technology company.
• Strong analytical skills with a data-driven approach to problem-solving.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Proficiency in using marketing analytics tools and CRM software.

Technologies & Tools

The Associate Product Marketing Manager will utilize various technologies and tools to optimize product marketing initiatives. Key tools may include marketing automation platforms (such as HubSpot or Marketo), customer relationship management software (like Salesforce), social media management tools, and analytics software (such as Google Analytics or Tableau) to track performance and derive actionable insights.

Ideal Candidates

The ideal candidate for the Associate Product Marketing Manager role at Abnormal Security is a proactive and strategic thinker who is passionate about technology and customer engagement. They possess strong interpersonal skills and the ability to communicate complex ideas clearly and effectively. A successful fit will demonstrate adaptability, eagerness to learn, and a collaborative spirit, thriving in a dynamic environment while being committed to achieving business objectives.