Associate Product Marketing Manager

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Job Overview

The Associate Product Marketing Manager at Cornerstone OnDemand will play a pivotal role in supporting the product marketing team to effectively position and promote our range of digital learning and talent management solutions. This position will be responsible for assisting in the development and execution of marketing strategies, performing market analysis, and collaborating with cross-functional teams to drive product adoption and customer engagement. The ideal candidate will bring strong analytical skills, a creative mindset, and a passion for technology-driven solutions that enhance corporate learning and development.

Job Responsibilities

• Conduct market research to assess and analyze customer needs, market trends, and competitive landscape.
• Assist in the creation of product messaging, positioning, and go-to-market strategies.
• Collaborate with sales and product teams to develop marketing collateral and sales enablement tools.
• Support digital marketing campaigns, including email marketing, social media, and content development.
• Monitor product performance metrics and prepare reports to communicate findings and recommendations.
• Organize and participate in product launches, webinars, and promotional events.
• Foster relationships with customers and industry influencers to enhance brand visibility and credibility.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in product marketing or a related function, preferably within a technology or SaaS environment.
• Strong analytical skills, with proficiency in market analysis and reporting.
• Excellent verbal and written communication skills, capable of crafting compelling marketing content.
• Familiarity with digital marketing strategies and tools, including SEO, SEM, and social media platforms.
• Ability to work collaboratively within cross-functional teams and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing automation tools.

Technologies & Tools

In the role of Associate Product Marketing Manager, the candidate will utilize various technologies and tools to streamline marketing processes and enhance product promotion. These include CRM systems (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), analytical tools (Google Analytics), and design software (Adobe Creative Suite). A working knowledge of these platforms will be essential for driving effective marketing campaigns and evaluating their success.

Ideal Candidates

The ideal candidates for this position will possess a blend of creativity and data-driven thinking, with a keen interest in product marketing and technology. They should be proactive, detail-oriented, and adaptable, demonstrating an eagerness to learn and grow within the organization. Strong interpersonal skills are essential for effective collaboration and communication with team members and stakeholders. Successful candidates will embody a results-oriented mindset, continuously seeking innovative ways to enhance product visibility and market performance.