Associate Product Marketing Manager

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Written by AI from the job title and company, not by Marchex, so some details may not match this job. The employer's own page has the real description.

Job Overview

As an Associate Product Marketing Manager at Marchex, you will play a critical role in supporting the development and execution of marketing strategies aimed at enhancing product visibility and driving sales growth. This position requires an innovative mindset to analyze market trends while collaborating effectively with cross-functional teams such as product management, sales, and customer support. You will contribute to the successful launch and promotion of products by employing customer insights and competitive analysis, thus helping to shape the overall product positioning in the market.

Job Responsibilities

• Assist in the development and execution of go-to-market strategies for new product launches.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Develop compelling product messaging that resonates with target audiences.
• Collaborate with sales and product teams to create effective sales tools and training materials.
• Monitor product performance and generate reports on key metrics to inform ongoing strategy.
• Support digital marketing campaigns, including email marketing and social media initiatives.
• Coordinate customer feedback initiatives to gather insights for product improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-2 years of experience in product marketing, brand management, or a similar role.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) is a plus.

Technologies & Tools

The Associate Product Marketing Manager at Marchex will utilize a variety of technologies and tools to maximize productivity and collaboration. These include Customer Relationship Management (CRM) platforms such as Salesforce, marketing automation tools like HubSpot or Marketo, and analytics software to track performance metrics. Familiarity with data visualization tools such as Tableau or Google Analytics is advantageous for generating insights and reporting success metrics.

Ideal Candidates

The ideal candidates for the Associate Product Marketing Manager position will possess a blend of creativity and analytical thinking, enabling them to both conceptualize and execute effective marketing strategies. They will be proactive, detail-oriented, and able to thrive in a fast-paced environment while managing multiple projects simultaneously. Strong collaboration skills and a passion for understanding customer behavior will make them successful in this role, contributing to both individual and team achievements at Marchex.