Associate Product Marketing Manager

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Written by AI from the job title and company, not by Marchex, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Product Marketing Manager at Marchex will play a pivotal role in supporting the marketing strategies of our innovative product offerings. This position encompasses a range of responsibilities including conducting market research, coordinating product launches, and developing marketing materials. The successful candidate will collaborate with cross-functional teams to enhance product positioning and drive customer engagement, ultimately contributing to the growth and success of Marchex’s product portfolio.

Job Responsibilities

• Assist in the development and implementation of comprehensive marketing plans for products.
• Conduct competitive analysis and market research to identify trends and potential opportunities.
• Support product launch activities by coordinating cross-departmental collaborations.
• Create marketing content, including presentations, brochures, and social media posts.
• Monitor and report on product performance, making recommendations for improvements based on metrics.
• Engage with customers and sales teams to gather feedback and insights on product effectiveness.
• Contribute to the execution of promotional campaigns aimed at increasing product visibility and customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-2 years of experience in product marketing, marketing communications, or a related discipline.
• Strong analytical skills, with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite and familiarity with marketing automation tools.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Associate Product Marketing Manager will primarily utilize tools such as Google Analytics for data analysis, HubSpot for marketing automation, and Salesforce for customer relationship management. Familiarity with social media platforms and content management systems will also be essential in executing effective marketing initiatives.

Ideal Candidates

The ideal candidate for this position is someone who displays a keen understanding of the marketing landscape and possesses a genuine passion for technology and product development. They should be proactive, detail-oriented, and able to work independently or as part of a team. Strong interpersonal skills and a collaborative mindset are essential, as the role requires engaging with various stakeholders within the organization. A commitment to continuous learning and adaptability in a dynamic environment will also contribute to their success in this role.