Associate Product Marketing Manager

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Written by AI from the job title and company, not by Marchex, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Product Marketing Manager at Marchex plays a pivotal role in the marketing department by supporting the development and execution of marketing strategies for our product offerings. This position is focused on enhancing product awareness, supporting sales efforts, and ensuring that the products meet market demand. The candidate will collaborate closely with cross-functional teams including product management, sales, and customer success, leveraging market insights and analytics to inform decision-making and optimize marketing efforts.

Job Responsibilities

• Assist in the development and implementation of marketing strategies for new product launches and existing product promotions.
• Conduct market research to identify trends, customer needs, and competitive landscape to support product positioning and messaging.
• Collaborate with the product management team to create compelling product narratives and value propositions.
• Support the execution of marketing campaigns across various channels, including digital, social media, and traditional media.
• Analyze campaign performance and product usage data to measure effectiveness and recommend adjustments as needed.
• Coordinate with sales teams to provide necessary tools and training to enhance product selling capabilities.
• Prepare high-quality marketing materials, including presentations, product documentation, and promotional content.
• Participate in cross-functional meetings to provide updates on marketing initiatives and gather feedback from team members.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in product marketing, marketing, or relevant roles within a technology-driven organization.
• Strong written and verbal communication skills with the ability to convey complex information effectively.
• Proficiency in data analysis and experience using analytics tools to interpret market and campaign performance data.
• Ability to work collaboratively in a fast-paced environment, managing multiple projects and prioritizing tasks effectively.
• Knowledge of digital marketing channels and strategies is preferred.
• Familiarity with marketing automation tools and CRM systems is a plus.

Technologies & Tools

In this role, the Associate Product Marketing Manager will utilize various technologies and tools essential for executing marketing strategies and analyzing performance. This includes marketing automation platforms like HubSpot or Marketo, customer relationship management (CRM) software such as Salesforce, project management tools like Trello or Asana, and data analytics tools including Google Analytics and Tableau. Familiarity with social media advertising platforms and email marketing tools will also be beneficial.

Ideal Candidates

The ideal candidates for the Associate Product Marketing Manager position will possess a combination of analytical skills and creative problem-solving abilities. They should be self-motivated, results-oriented, and demonstrate a passion for technology and marketing. Strong interpersonal skills will be essential for collaborating with cross-functional teams and effectively communicating product value to customers. Candidates who are adaptable, eager to learn, and have a keen interest in understanding market dynamics will thrive in this role.