Associate Product Marketing Manager - Partners

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Job Overview

The Associate Product Marketing Manager - Partners at Claroty will play a crucial role in driving the marketing strategy for our Partner ecosystem. This individual will collaborate closely with key stakeholders to develop and execute targeted marketing programs that promote Claroty's solutions and enhance partner engagement. The role involves analyzing market data, crafting compelling marketing materials, and supporting sales enablement efforts to ensure partners are well-equipped to represent our products effectively. This position requires a blend of strategic thinking, creativity, and analytical skills to succeed in a dynamic and fast-paced environment.

Job Responsibilities

• Collaborate with product management and channel sales teams to define partner marketing strategies.
• Design and implement marketing campaigns targeting partners, focusing on increasing engagement and sales.
• Create and curate marketing collateral, including presentations, case studies, and solution briefs.
• Analyze market trends and competitive landscape to inform marketing strategies and identify growth opportunities.
• Manage execution of co-marketing initiatives and partner events to increase brand visibility.
• Support sales teams by developing training programs and resources to enhance partner capabilities.
• Measure and report on the effectiveness of marketing programs and suggest improvements based on findings.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in product marketing, partner marketing, or a related role.
• Strong understanding of marketing principles, strategies, and best practices.
• Exceptional written and verbal communication skills with attention to detail.
• Proficiency in data analysis and reporting tools to inform decision-making.
• Experience with project management tools and CRM software.
• Ability to work collaboratively in a cross-functional team environment.

Technologies & Tools

The Associate Product Marketing Manager - Partners will utilize a variety of technologies and software tools, including Customer Relationship Management (CRM) systems like Salesforce, marketing automation platforms such as HubSpot or Marketo, data analysis tools like Google Analytics or Tableau, and project management applications such as Asana or Trello. Familiarity with collaborative tools like Slack and Microsoft Teams will also be essential for effective communication within the team.

Ideal Candidates

Ideal candidates for this position will possess a proactive attitude and a strong desire to learn and grow within the field of product marketing. They should demonstrate exceptional analytical skills and the ability to draw meaningful insights from data to drive marketing efforts. A creative mindset coupled with strong collaboration skills will ensure successful partnerships with various teams and stakeholders. Furthermore, candidates should be highly organized, able to manage multiple projects simultaneously, and exhibit a continuous improvement mentality in their work.