Associate Product Marketing Manager

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Job Overview

The Associate Product Marketing Manager at Skillable will play a critical role in driving the marketing strategy for our innovative product offerings. This position involves collaborating cross-functionally with product management, sales, and customer success teams to create compelling marketing content, develop go-to-market strategies, and execute marketing campaigns that resonate with our target audience. The ideal candidate will be a strategic thinker with a passion for technology and a keen understanding of market trends, contributing to the overall growth and success of Skillable's product portfolio.

Job Responsibilities

• Collaborate with product management to define and communicate product positioning, value propositions, and key marketing messages.
• Develop and execute comprehensive marketing plans and campaigns for product launches and other promotional activities.
• Conduct market research and competitive analysis to identify new opportunities and refine marketing strategies.
• Create engaging product content, including website copy, brochures, presentations, and case studies.
• Work closely with the sales team to provide the necessary tools and resources for effective selling, including sales enablement materials and training.
• Utilize analytics to measure the effectiveness of marketing initiatives and recommend improvements based on data insights.
• Support marketing operations by tracking budgets, timelines, and deliverables for various projects.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 2 years of experience in product marketing, digital marketing, or related roles.
• Strong understanding of marketing principles, strategies, and techniques.
• Exceptional written and verbal communication skills with attention to detail.
• Proficiency in marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Marketo).
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Strong analytical skills and experience interpreting data to make informed decisions.

Technologies & Tools

The Associate Product Marketing Manager will engage with a variety of marketing technologies and tools to execute their responsibilities effectively. This includes utilizing CRM systems, email marketing platforms, content management systems, and analytical tools such as Google Analytics, HubSpot for inbound marketing, and project management software like Asana or Trello. Familiarity with social media platforms for marketing engagement and monitoring tools will also be beneficial in driving our digital marketing efforts.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical thinking, allowing them to approach challenges with innovative solutions. They should be proactive, with a strong sense of ownership and accountability, and demonstrate excellent interpersonal skills to collaborate effectively with diverse teams. A passion for technology and a desire to stay updated with industry trends will drive their success in enhancing Skillable's marketing initiatives. Additionally, being adaptable and capable of thriving in a fast-paced environment will ensure seamless execution of our product marketing strategies.