Associate Product Marketing Manager, SMB Applications

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Job Overview

The Associate Product Marketing Manager for SMB Applications at Rightworks will play a key role in driving product adoption and market penetration through effective marketing strategies. This position is pivotal in understanding customer needs and translating them into actionable marketing strategies that resonate with small to medium-sized businesses (SMBs). The candidate will collaborate closely with cross-functional teams, including product development, sales, and customer support, to ensure a cohesive approach to marketing and product launches, ultimately ensuring customer satisfaction and business growth.

Job Responsibilities

• Assist in the development and execution of marketing strategies for SMB applications.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Collaborate with product management to create and optimize product positioning and messaging.
• Develop marketing collateral, including presentations, case studies, and product information sheets.
• Support the sales team with training and tools to promote SMB applications effectively.
• Monitor and analyze the performance of marketing campaigns, providing recommendations for improvement.
• Coordinate the launch of new products and features, ensuring timely communication and marketing initiatives.
• Engage with customers and gather feedback to enhance product offerings and user experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in product marketing, preferably in the technology or software industry.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in marketing tools and platforms, such as CRM systems and analytics software.
• Creative thinker with a passion for developing innovative marketing strategies.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities.

Technologies & Tools

The Associate Product Marketing Manager will utilize various technologies and tools, including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, analytics tools for data analysis (Google Analytics, Tableau), and collaborative software such as Slack and Asana to ensure efficient workflows and effective communication across teams.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical thinking. They should be proactive and results-driven, capable of managing multiple priorities and projects simultaneously. A strong team player who values collaboration and fosters positive relationships is essential. Additionally, individuals who exhibit a deep understanding of SMB challenges, along with exceptional communication skills, will thrive in this dynamic environment and contribute significantly to the growth of Rightworks' product offerings.