Associate Product Marketing Manager, SMB Applications

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Job Overview

The Associate Product Marketing Manager for SMB Applications at Rightworks will play a critical role in driving the market success of our Small to Medium Business (SMB) product lines. This individual will work closely with various teams, including product development, sales, and customer support, to ensure alignment in strategy and execution. The Associate Product Marketing Manager will be responsible for crafting and communicating compelling product messaging, conducting market research, and developing marketing strategies that resonate with our SMB customers, thereby fueling growth and enhancing customer engagement.

Job Responsibilities

• Collaborate with product management to understand product features and customer needs for effective positioning.
• Develop and implement comprehensive marketing plans to promote SMB applications and increase market penetration.
• Create compelling marketing collateral, including sales decks, customer presentations, and case studies.
• Conduct competitive analysis to identify market trends and inform product strategy.
• Work with the sales team to provide tools and training that equip them to effectively communicate product benefits.
• Manage product launches, ensuring smooth integration with sales and marketing teams.
• Gather and analyze customer feedback to enhance product offerings and marketing approaches.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in product marketing, preferably in the technology or SaaS industry.
• Strong understanding of marketing principles and strategies tailored to SMB audiences.
• Excellent communication skills, both verbal and written, with a flair for storytelling.
• Proficiency in using marketing analytics tools to drive strategy and measure performance.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.

Technologies & Tools

The Associate Product Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. These may include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, analytics tools like Google Analytics, as well as collaboration tools such as Slack and project management software like Asana. Familiarity with content management systems (CMS) for website updates and maintenance of product content is also beneficial.

Ideal Candidates

The ideal candidates for this position will possess a strong entrepreneurial spirit and a passion for technology. They will be proactive, detail-oriented, and capable of thinking strategically while executing tactically. A combination of creativity and analytical skills will help them to thrive in developing impactful marketing campaigns tailored to the SMB market. Strong interpersonal skills and the ability to collaborate across departments will be essential for building relationships and driving project success.