Associate Product Marketing Manager

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Written by AI from the job title and company, not by Zeta Global, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Product Marketing Manager at Zeta Global will play a crucial role in supporting the marketing strategies for our innovative product suite. This position involves collaborating with cross-functional teams to ensure product positioning, messaging, and campaigns resonate with target audiences. The ideal candidate will analyze market trends and customer feedback to drive the product's growth and enhance the overall customer experience. You will assist in the development and execution of marketing initiatives aimed at increasing product awareness and adoption while leveraging data-driven insights to inform decision-making.

Job Responsibilities

• Conduct market research to identify customer needs and trends to inform product positioning and messaging.
• Collaborate with product management, sales, and marketing teams to develop go-to-market strategies for new products and features.
• Assist in the creation of marketing collateral, including presentations, data sheets, and case studies that effectively communicate product benefits.
• Support campaign planning and execution across various channels, including digital, social media, and email marketing.
• Analyze marketing performance metrics to evaluate the effectiveness of campaigns and identify areas for improvement.
• Provide support for product launches and promotional events, ensuring alignment between marketing initiatives and company objectives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in product marketing or related roles, preferably in the tech industry.
• Strong analytical skills, with experience in using data to inform marketing strategies.
• Excellent written and verbal communication skills, capable of conveying complex information clearly.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics software.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

In this role, the Associate Product Marketing Manager will leverage a variety of technologies and tools to execute marketing strategies effectively. This includes customer relationship management systems (CRM) such as Salesforce, marketing automation platforms like HubSpot, and analytics tools such as Google Analytics to track performance metrics. Familiarity with design software like Adobe Creative Suite will also be beneficial for creating marketing materials.

Ideal Candidates

The ideal candidates for the Associate Product Marketing Manager position will possess a blend of creativity and analytical thinking, demonstrating a passion for understanding market dynamics and customer behaviors. They will be driven by results, displaying the ability to adapt to rapidly changing environments while maintaining focus on strategic objectives. Strong interpersonal skills, a collaborative mindset, and a proactive approach to problem-solving are essential qualities that make a candidate successful in this role.