Associate Product Marketing Manager

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Job Overview

The Associate Product Marketing Manager at Zeta Global will play a pivotal role in driving the success of our product offerings. This position involves collaborating with cross-functional teams to develop effective marketing strategies, create compelling messaging, and support product launches. The ideal candidate will have an analytical mindset and an ability to translate complex data into actionable insights, thereby driving product adoption and customer engagement. Additionally, the Associate Product Marketing Manager will assist in conducting market research and competitive analysis to inform product positioning and enhance overall marketing effectiveness.

Job Responsibilities

• Collaborate with product management and sales teams to develop go-to-market strategies for new product launches.
• Craft engaging product messaging and positioning that resonates with target audiences.
• Conduct market research and analysis to identify trends and opportunities within the industry.
• Assist in the creation of marketing collateral, including product brochures, presentations, and case studies.
• Track and report on product performance metrics, adjusting marketing strategies as necessary.
• Coordinate with marketing operations to ensure successful execution of marketing campaigns.
• Engage with customers and stakeholders to gather feedback on product offerings and marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in product marketing, marketing communications, or a related field.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Proficient in Microsoft Office Suite; familiarity with CRM and marketing automation tools is a plus.
• Understanding of digital marketing channels and strategies.

Technologies & Tools

The Associate Product Marketing Manager will utilize a range of technologies and tools to facilitate work processes effectively. Familiarity with CRM systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, and project management tools such as Asana or Trello is essential. Proficiency in data analysis tools, such as Google Analytics and Tableau, will also be beneficial for evaluating marketing effectiveness and product performance.

Ideal Candidates

The ideal candidates for the Associate Product Marketing Manager position are results-driven individuals with a keen interest in technology and marketing. They possess strong interpersonal skills to effectively collaborate across teams and engage with clients. A strategic mindset, coupled with exceptional problem-solving abilities, will enable them to identify market opportunities and refine product offerings. Candidates should also demonstrate adaptability, creativity, and a willingness to learn in a dynamic work environment.