Associate Product Marketing Manager

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Written by AI from the job title and company, not by Zeta Global, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Product Marketing Manager at Zeta Global will play a pivotal role in executing strategies to promote and position our innovative products in the market. This position combines market analysis, competitive research, and the development of marketing materials to effectively communicate product value to customers and stakeholders. The ideal candidate will work closely with cross-functional teams including product management, sales, and marketing to drive product adoption, enhance customer knowledge, and ultimately contribute to the growth of Zeta Global's product portfolio.

Job Responsibilities

• Collaborate with product management to understand product features, benefits, and target audience.
• Conduct market research and competitive analysis to inform marketing strategies.
• Create and manage product marketing collateral, including presentations, data sheets, and case studies.
• Assist in the development of go-to-market strategies for new product launches.
• Track and analyze product performance metrics to measure effectiveness of marketing initiatives.
• Support sales enablement efforts by providing training and materials for sales teams.
• Engage in customer feedback collection to refine product positioning and messaging.
• Contribute to coordinating marketing campaigns with specific focus on product launches and promotions.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in product marketing, marketing communications, or a related field.
• Strong analytical skills and the ability to interpret market data.
• Excellent writing and verbal communication skills.
• Proficiency with marketing tools and software, such as CRM, analytics platforms, and digital marketing applications.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Detail-oriented with strong organizational skills.

Technologies & Tools

In the role of Associate Product Marketing Manager, candidates will utilize a variety of technologies and tools to enhance efficiency and market impact. Key platforms may include Salesforce for customer relationship management, Google Analytics for data analysis, and Adobe Creative Suite for marketing materials design. Familiarity with marketing automation tools such as HubSpot or Marketo will also be beneficial to streamline campaigns and enhance engagement tracking.

Ideal Candidates

The ideal candidate for the Associate Product Marketing Manager position at Zeta Global possesses a blend of creativity and analytical expertise, demonstrating a passion for product marketing. They are results-oriented, capable of managing multiple projects simultaneously, and exhibit a strong understanding of market dynamics. A proactive learner, the candidate is eager to collaborate across teams and contribute to driving product success. Exceptional communication skills will enable them to effectively convey product value to diverse audiences, making them an invaluable asset to the marketing team.