Associate Shopper Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Stanley Black & Decker, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Shopper Marketing Manager at Stanley Black & Decker, Inc. will play a pivotal role in driving shopper engagement and maximizing sales through innovative marketing strategies. The individual will collaborate closely with cross-functional teams to develop and implement programs that enhance the shopper experience, ensuring alignment with brand objectives and market trends. This position requires a blend of analytical, creative, and strategic thinking to influence and motivate consumer behavior at various retail touchpoints.

Job Responsibilities

• Develop and execute shopper marketing initiatives in alignment with brand and retail strategies.
• Analyze marketplace trends and consumer behavior to identify opportunities for growth.
• Collaborate with sales teams to create tailored promotional programs that resonate with target shoppers.
• Measure and report on the effectiveness of shopper marketing programs and adjust strategies as needed.
• Work closely with creative teams to develop impactful marketing materials and point-of-sale displays.
• Coordinate with external agencies and partners to ensure seamless execution of marketing campaigns.
• Participate in the development of annual marketing plans and budgets for assigned brands.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in shopper marketing, brand management, or related roles.
• Strong analytical skills with a proven ability to interpret data and drive insights.
• Excellent communication and interpersonal skills for effective collaboration with cross-functional teams.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Familiarity with digital marketing tools and platforms is a plus.

Technologies & Tools

The Associate Shopper Marketing Manager will utilize various technologies and tools to optimize marketing initiatives. This includes customer relationship management (CRM) software, data analytics platforms such as Google Analytics, and digital marketing tools for campaign management and performance tracking. Familiarity with graphic design software may also be beneficial for creating and reviewing marketing materials.

Ideal Candidates

Ideal candidates for the Associate Shopper Marketing Manager position possess a proactive and innovative mindset, with a passion for understanding shopper behavior and market dynamics. They exhibit strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment. A collaborative spirit and willingness to work within teams are essential, along with a commitment to driving brand growth and enhancing the shopper experience. Additionally, an enthusiasm for Stanley Black & Decker's mission and products will be key to their success in this role.