Awareness Paid Media Manager

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Written by AI from the job title and company, not by High Bridge Consulting LLC, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Awareness Paid Media Manager at High Bridge Consulting LLC will be responsible for developing, implementing, and optimizing paid media strategies that enhance brand visibility and drive lead generation. The ideal candidate will manage multiple campaigns across various channels, analyze performance data, and collaborate with cross-functional teams to ensure alignment with marketing objectives. This role demands a blend of strategic thinking and exceptional analytical skills to maximize return on investment (ROI) and achieve measurable results.

Job Responsibilities

• Develop and execute comprehensive paid media strategies to increase brand awareness and drive traffic to designated platforms.
• Manage and optimize ad campaigns across various channels, including Google Ads, social media platforms, and display networks.
• Monitor and analyze campaign performance metrics to inform optimization strategies and improve ROI.
• Conduct market research to identify new opportunities and assess competitive landscape.
• Collaborate with the creative team to design compelling ad creatives that resonate with target audiences.
• Prepare and present performance reports to stakeholders, highlighting key insights and recommendations for ongoing improvement.
• Stay updated with industry trends and best practices in paid media and digital marketing.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• A minimum of 3-5 years of experience in paid media management or digital marketing.
• Proficient in using analytics tools such as Google Analytics, Facebook Insights, and other relevant platforms.
• Strong understanding of SEM, PPC, and social media advertising strategies.
• Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
• Exceptional communication and presentation skills, both written and verbal.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Awareness Paid Media Manager will utilize a range of technologies and tools such as Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, Hootsuite, and Google Analytics. Proficiency in these platforms is crucial for executing campaigns effectively and analyzing performance metrics. Additionally, familiarity with customer relationship management (CRM) software and marketing automation tools will enhance the effectiveness of paid media initiatives.

Ideal Candidates

Ideal candidates for the Awareness Paid Media Manager position will possess a proactive and results-oriented mindset, demonstrating a strong commitment to achieving business objectives. They should be highly analytical, detail-oriented, and able to adapt quickly to dynamic market conditions. Effective communication skills and the ability to work collaboratively within a diverse team are essential. A genuine passion for marketing, paired with creativity and strategic thinking, will make a candidate exceptionally well-suited for this role.