B2C Sr. Product Marketing Manager

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Job Overview

As a B2C Senior Product Marketing Manager at Certus, you will play a pivotal role in defining and executing our product marketing strategy for our consumer-focused products. You will collaborate cross-functionally to ensure our products resonate with target audiences, drive revenue growth, and enhance customer satisfaction. Your responsibilities will include market research, product positioning, go-to-market strategies, and the execution of marketing campaigns that effectively communicate our value proposition and driving user engagement.

Job Responsibilities

• Develop and execute comprehensive product marketing plans that align with company objectives and market dynamics.
• Conduct market research to understand consumer needs, competitive landscape, and trends to inform product positioning.
• Collaborate with product management to define product features and prioritize enhancements based on market feedback.
• Design and implement go-to-market strategies for new product launches, ensuring seamless execution across channels.
• Manage and optimize marketing campaigns, utilizing data analytics to measure performance and drive continuous improvement.
• Develop compelling messaging and branding initiatives to engage and retain customers effectively.
• Work with sales teams to create sales enablement tools and training materials that enhance product understanding.
• Monitor and report on market trends and competitive activities to inform strategic decision-making.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• A minimum of 5 years of product marketing experience, preferably in the B2C space.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills, both verbal and written.
• Ability to collaborate effectively across teams and manage multiple projects simultaneously.
• Experience with digital marketing strategies and tools, including social media, email campaigns, and SEO.

Technologies & Tools

The B2C Senior Product Marketing Manager will utilize a range of technologies and tools to drive marketing initiatives effectively. This includes customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and project management software including Trello or Asana. Familiarity with social media marketing tools and A/B testing software will also be beneficial.

Ideal Candidates

Ideal candidates for the B2C Senior Product Marketing Manager position will possess a passion for consumer products and a keen insight into market trends. They should demonstrate leadership qualities, including the ability to inspire teams and stakeholders around a shared vision. Strategic thinking, creativity, and a results-oriented mindset are essential characteristics of successful applicants. Candidates should also exhibit strong adaptability in a fast-paced environment, with a proven capacity to think critically and solve problems effectively.