B2C Sr. Product Marketing Manager

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Written by AI from the job title and company, not by Certus, so some details may not match this job. The employer's own page has the real description.

Job Overview

The B2C Sr. Product Marketing Manager at Certus will be responsible for leading the development and execution of marketing strategies that effectively position our products in the consumer market. This role combines strategic thinking with hands-on execution to enhance brand visibility and drive customer engagement. The ideal candidate will collaborate closely with product development, sales, and the marketing team to align product positioning and messaging with customer needs, market trends, and business objectives.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies for B2C products.
• Conduct market research to understand consumer needs, competitive landscape, and potential market opportunities.
• Create and manage product positioning, messaging, and value propositions.
• Collaborate with the product development team to define product features and roadmap.
• Oversee the execution of marketing campaigns, including digital, social media, and content marketing initiatives.
• Analyze campaign performance metrics and consumer feedback to optimize marketing efforts.
• Lead cross-functional teams to ensure cohesive business objectives and marketing execution.
• Develop marketing collateral such as product briefs, presentations, and training materials for internal and external stakeholders.
• Manage budget allocations for product marketing initiatives and track ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably within a B2C environment.
• Proven track record of successfully launching and managing consumer products.
• Strong analytical skills, with experience in data-driven decision-making.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience with marketing automation tools and CRM systems.

Technologies & Tools

The B2C Sr. Product Marketing Manager will utilize various technologies and tools to support marketing efforts, including but not limited to Customer Relationship Management (CRM) platforms (e.g., Salesforce), marketing automation systems (e.g., HubSpot, Marketo), data analytics tools (e.g., Google Analytics), and social media management platforms (e.g., Hootsuite). Proficiency in Microsoft Office Suite and Adobe Creative Suite is also essential for creating presentations and marketing materials.

Ideal Candidates

The ideal candidate for this position possesses strong leadership qualities and a collaborative spirit, with an entrepreneurial mindset that drives innovation. They should exhibit a deep understanding of consumer behavior and market dynamics, allowing them to anticipate and respond to trends effectively. A results-oriented approach with a passion for brand-building and storytelling will make someone an excellent fit for the role. Finally, strong interpersonal skills are essential for building relationships across various teams and stakeholders.