Brand Manager – Performance Marketing and Paid Media

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Written by AI from the job title and company, not by Proov, so some details may not match this job. The employer's own page has the real description.

Overview

The Brand Manager – Performance Marketing and Paid Media at Proov will be responsible for developing and executing comprehensive performance marketing strategies that enhance brand visibility, drive customer acquisition, and maximize revenue. This role requires a keen understanding of digital marketing channels, data analytics, and consumer behavior, as well as the ability to collaborate effectively with cross-functional teams to meet organizational objectives.

Job Responsibilities

• Develop and implement performance marketing strategies across digital channels to enhance brand awareness and drive customer engagement.
• Manage and optimize paid media campaigns utilizing data-driven insights to improve ROI and meet established KPIs.
• Conduct thorough market research and competitive analysis to identify emerging trends and opportunities for growth.
• Collaborate with creative and content teams to produce engaging marketing materials that resonate with target audiences.
• Monitor campaign performance metrics and prepare reports highlighting insights and recommendations for optimization.
• Manage the marketing budget effectively and allocate resources for maximum impact on marketing initiatives.
• Work closely with the sales team to ensure alignment between marketing efforts and sales goals.
• Stay updated on industry best practices, new technologies, and emerging trends in performance marketing and paid media.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in brand management, performance marketing, or digital marketing.
• Proficient in digital analytics tools such as Google Analytics, Facebook Ads Manager, etc.
• Strong understanding of paid media channels including SEM, PPC, social media advertising, and display advertising.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Demonstrated experience in managing marketing budgets and optimizing campaign performance.
• Exceptional communication and interpersonal skills, fostering teamwork and collaboration.

Technologies & Tools

This position will utilize a range of technologies and tools including digital marketing platforms such as Google Ads, Facebook Ads, and various social media advertising tools. Additionally, proficiency in analytics tools like Google Analytics and customer relationship management (CRM) systems will be required to monitor campaign performance and customer engagement effectively.

Ideal Candidates

Ideal candidates for the Brand Manager – Performance Marketing and Paid Media position will exhibit a strong analytical mindset and a passion for data-driven marketing. They should possess exemplary communication skills, allowing them to articulate strategies effectively and collaborate with diverse teams. A proactive and innovative approach to problem-solving, coupled with a results-oriented mindset, will be essential for success in this dynamic role. Additionally, candidates should demonstrate a commitment to continuous learning and adaptation in the ever-evolving landscape of digital marketing.