Brand Marketing Manager (Co-Brands)

About this kind of role

What a Brand Marketing Manager (Co-Brands) usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing campaigns to promote a brand in collaboration with partner brands. Manages relationships with co-branding partners, ensuring alignment on marketing strategies and brand messaging. Analyzes campaign performance and makes data-driven adjustments to optimize results. Oversees the creation of marketing materials, including digital assets and print collateral, tailored for co-branded initiatives.

Tools and skills: Proficiency in marketing automation platforms, social media management tools, data analytics software, and strong project management and communication skills are generally required.

Good fit for: Individuals with experience in brand management and a proven ability to build and maintain strong relationships with external partners often thrive in this role.