Brand Marketing Manager

About The Company

Huckberry is a premier destination for men seeking high-quality gear and apparel that blend style, utility, and outdoor adventure. We inspire and equip a life well-lived by offering timeless essentials, field-tested stories, and unforgettable experiences. Serving millions of customers, Huckberry stands at the intersection of men’s style, outdoor culture, and community engagement. Recognized as one of IAB's most disruptive consumer brands, we have collaborated with notable figures and respected brands, continuously pushing the boundaries of what a lifestyle brand can be. Our headquarters is located in Austin, TX, and we pride ourselves on fostering a culture of creativity, inclusivity, and innovation.

About The Role

We are seeking a Brand Marketing Manager to lead and shape the core narrative of the Huckberry brand. This role is pivotal in converting casual browsers into lifelong advocates through strategic tentpole campaigns, key city activations, experiential events, and compelling community storytelling. The Brand Marketing Manager will serve as the essential link between Creative, Product Marketing, Partnerships, and Channel teams to ensure a cohesive and unmistakable brand presence across all touchpoints.

The ideal candidate is a seasoned brand strategist and project leader, with a deep understanding of men’s lifestyle, outdoor, and apparel markets. You will measure brand impact through key metrics such as awareness, share of search, sentiment, and community engagement, while anticipating future trends in men’s style and outdoor culture. This position is based in Austin, TX, with relocation support available for remote hires.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4-6 years of experience in Brand Marketing, preferably within the men’s lifestyle, outdoor, or apparel industries.
• 1-2 years of direct people management experience, ideally overseeing Social, Content, or Events teams.
• Proven success leading integrated brand campaigns from concept through execution and recap.
• Experience planning and executing experiential, retail, or field marketing initiatives.
• Proficiency with brand health measurement tools including brand trackers, share of search, and social analytics.
• Strong knowledge of the men’s outdoor and style landscape.
• Exceptional communication, storytelling, presentation, and interpersonal skills.
• Creative thinker with the ability to balance big-picture vision and attention to detail.
• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs.
• Willingness to travel to key markets for events and activations.
  
  

Responsibilities

• Lead strategy and execution of Huckberry’s tentpole brand campaigns, creating integrated 360° marketing plans to increase brand awareness and share of search.
• Develop clear and inspiring brand briefs that unify Creative, Copy, Design, and channel teams around a single campaign vision.
• Collaborate with Product Marketing to align franchise product campaigns with tentpole brand moments, ensuring iconic products contribute to the overarching Huckberry story.
• Own the brand marketing strategy for key cities, managing market takeovers, store openings, and local community programs to foster lasting brand loyalty.
• Manage and mentor the Social and Events teams, setting priorities and maintaining high standards for craft and brand consistency.
• Work closely with the Social Lead to refine content strategy, amplify campaigns and city moments, and grow an engaged community.
• Support the Event Lead in managing a multi-channel events calendar, including in-store events, activations, sponsorships, and community programming, while overseeing budgets and vendor relationships.
• Partner with the Brand Partnerships team on ambassador, creator, and brand collaborations to support campaign and city objectives.
• Ensure brand consistency across all company channels and house brands, maintaining a unified voice and visual identity.
• Monitor industry trends, competitors, and cultural movements within the men’s outdoor and style space to keep Huckberry ahead of the curve.
• Manage project timelines, budgets, and resources to deliver campaigns on schedule and within budget.
• Track and analyze brand health and campaign performance metrics, providing insights on successes, challenges, and opportunities for improvement.
• Create comprehensive campaign recaps and presentations for internal and external stakeholders.
  
  

Benefits

• Medical, Dental, and Vision insurance coverage.
• 401(k) plan with employer matching contributions.
• Annual Huckberry shopping credits.
• Paid Sabbatical leave after four years of service.
• Summer Fridays for enhanced work-life balance.
• Weekly catered lunches and monthly happy hours.
• Access to mental health resources.
• Paid Parental Leave.
• Paid Vacation and Sick Leave.
• Volunteer Time Off to support community engagement.
• Generous employee discounts on Huckberry products.
• Annual company offsite events.
  
  

Equal Opportunity

Huckberry is committed to creating an inclusive environment where all employees feel valued and respected. We encourage candidates of diverse backgrounds, identities, and experiences to apply. Employment decisions are made based on merit and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. We strive to foster a workplace culture that embraces diversity and promotes equal opportunity for all.