Campaign Manager, Programmatic/DSP

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Overview

The Campaign Manager, Programmatic/DSP at PulsePoint is responsible for the strategic planning, execution, and optimization of programmatic advertising campaigns. This role requires a data-driven professional with a deep understanding of Digital Service Providers (DSP) technologies and the ability to communicate effectively with cross-functional teams. The Campaign Manager will work closely with clients to achieve their advertising goals, leverage analytics for continuous improvement, and ensure optimal campaign performance across various platforms.

Job Responsibilities

• Develop, implement, and manage programmatic advertising campaigns across multiple digital platforms.
• Collaborate with clients to understand their advertising objectives and design strategies for campaign execution.
• Monitor and optimize campaigns in real-time, utilizing insights and analytics to inform decision-making.
• Analyze campaign performance using metrics and KPIs, providing regular reports to stakeholders.
• Stay updated with the latest industry trends, tools, and technologies related to programmatic advertising.
• Work alongside the marketing and sales teams to align campaign goals with overall business objectives.
• Identify opportunities for campaign enhancement and collaborate with internal teams to implement improvements.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in programmatic advertising, preferably in a digital marketing or media agency environment.
• Strong understanding of DSP platforms and programmatic media buying.
• Proficiency in data analysis and performance metrics interpretation.
• Excellent communication and presentation skills, with the ability to convey complex information clearly.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Familiarity with tools such as Google Analytics, Adobe Analytics, and programmatic advertising software.

Technologies & Tools

The Campaign Manager will utilize a variety of technologies and tools in this role, including but not limited to programmatic advertising platforms (e.g., The Trade Desk, Google DV360), CRM software, data analytics tools, and reporting dashboards. Familiarity with various Demand-Side Platforms (DSPs) and ad serving technologies is crucial for successful campaign management and optimization.

Ideal Candidates

Ideal candidates for the Campaign Manager position will possess a strong analytical mindset, along with exceptional problem-solving skills. They should have a proactive attitude toward integrating innovative strategies and a genuine passion for digital advertising technologies. The ability to work collaboratively in a fast-paced environment and effectively manage relationships with clients and team members is also essential. A successful candidate will be adaptable, detail-oriented, and committed to continuous learning and improvement within the evolving landscape of programmatic advertising.