Campaign Manager, Programmatic/DSP

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Job Overview

The Campaign Manager, Programmatic/DSP at PulsePoint is responsible for leading the strategic development and execution of programmatic advertising campaigns across various digital platforms. This role involves overseeing campaign setup, optimization, and performance analysis to drive client satisfaction and achieve overall business objectives. The ideal candidate will leverage data-driven insights to enhance campaign performance and contribute to the growth of PulsePoint's programmatic advertising solutions.

Job Responsibilities

• Develop and implement programmatic advertising campaigns, including media planning and strategy.
• Analyze campaign performance data to recommend optimizations and improve ROI.
• Manage the setup and execution of campaigns across multiple Demand-Side Platforms (DSPs).
• Collaborate with clients to understand their needs and create tailored marketing solutions.
• Monitor industry trends and emerging technologies to enhance campaign strategy.
• Prepare and present reports on campaign performance, including key metrics and insights.
• Work closely with cross-functional teams including sales, analytics, and creative to ensure cohesive execution.
• Provide ongoing training and support to junior team members regarding best practices in programmatic marketing.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of experience in digital marketing, specifically with programmatic advertising.
• Strong understanding of DSPs, programmatic buying, and real-time bidding.
• Proficiency in analytics tools, including Google Analytics and other campaign management platforms.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Strong communication and interpersonal skills to effectively engage clients and stakeholders.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Campaign Manager will utilize a variety of technologies and tools to effectively manage campaigns. This includes Demand-Side Platforms (DSPs) like The Trade Desk and DV360, ad serving technologies, campaign dashboards, and analytics tools such as Google Analytics and Adobe Analytics. Familiarity with programmatic advertising software and tracking tools for performance monitoring is essential to optimize campaigns and report on their effectiveness.

Ideal Candidates

The ideal candidate for the Campaign Manager position at PulsePoint is a proactive and results-oriented professional with a passion for digital marketing. They possess exceptional analytical and problem-solving skills, enabling them to navigate complex data and optimize campaign performance effectively. Strong communication skills are essential for building relationships with clients and collaborating with cross-functional teams. A creative mindset and adaptability to industry changes are also significant traits that align with PulsePoint's commitment to innovative advertising solutions.