Campaign Production Manager / Email Marketing Manager

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Job Overview

Rishabh Software is seeking a highly skilled Campaign Production Manager / Email Marketing Manager to oversee the execution of email marketing campaigns and production processes. The successful candidate will be responsible for collaborating with cross-functional teams, strategizing campaign direction, managing timelines, and ensuring that all deliverables meet quality standards. This role involves optimizing marketing strategies, tracking campaign performance, and utilizing industry best practices to enhance engagement and ROI.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies aligned with business objectives.
• Oversee the end-to-end production of email campaigns, including design, content creation, and testing.
• Collaborate with creative and content teams to ensure consistency in branding and messaging.
• Analyze campaign metrics and report on performance, making data-driven recommendations for improvement.
• Maintain email marketing calendars and coordinate project timelines effectively.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM guidelines.
• Manage budget allocation for campaigns and monitor overall expenditures.
• Lead A/B testing initiatives to optimize open rates, click-through rates, and conversions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in email marketing or campaign management.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, or Marketo.
• Strong analytical skills and experience with web analytics tools like Google Analytics.
• Excellent written and verbal communication skills.
• Familiarity with HTML/CSS for email design customization is a plus.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Campaign Production Manager / Email Marketing Manager will utilize a variety of technologies and tools to execute effective email campaigns. Key tools may include email marketing software (Mailchimp, HubSpot, Marketo), graphic design programs (Adobe Creative Suite), and project management tools (Asana, Trello). Familiarity with Customer Relationship Management (CRM) systems and web analytics tools will also be essential in measuring campaign effectiveness.

Ideal Candidates

The ideal candidate will possess a strong strategic mindset combined with a detail-oriented approach to campaign management. They will be results-driven, demonstrating an ability to analyze data and translate insights into actionable strategies. Exceptional creativity, along with excellent organizational and interpersonal skills, will enable them to collaborate effectively across teams while maintaining a clear focus on achieving key performance indicators. A passion for marketing and a commitment to continuous learning will set the successful candidate apart in this dynamic role.